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Topic: Tommy Hilfiger

The Media Got Dressed Up for Fashion Week

From Maureen Dowd to Arianna Huffington

New York Fashion Week brought together media's biggest stars and their fashionable counterparts, while print magazines celebrated success.

How Hilfiger Exports the Culture of Cool

CMO Avery Baker on the brand's vision of 'American classics with a playful twist'

Avery Baker is the embodiment of Tommy Hilfiger's ambitions to export its preppy vision of Americana, full of plaid and cozy sweaters, to the rest of the world. With a…

Macy's Is the First Retailer to Run Facebook's Auto-Play Video Ads

Tested the social spots over the weekend

Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep…

The Legendary George Lois Works With His Son and Grandson

Good Karma Creative is boosting little-known brands

Specs Who Creative director George Lois, flanked by grandson George (l.), producer, and son Luke, managing director What Full-service creative agency Where New York If pedigree counts in the ad world, not many shops…

Make an Ordinary Brand Fancy: Send It to College

The art of co-opting the Ivy League

Nobody’s sure where the term originated. One story holds that in 1935 eight college athletic teams—Harvard, Yale, Princeton, Cornell, Dartmouth, Brown, Columbia and the University of Pennsylvania—decided to form an…

George Lois Gets CLIO Lifetime Achievement Award

Brash ad legend reflects on an epic career

George Lois can add one more line to his long list of honors—the 2013 CLIO Lifetime Achievement Award.  "When you get an award, they're all exciting as hell, and CLIO is…

Top 10 Commercials of the Week: Nov. 16-23

In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

Perspective: Join the Crowd

Nothing sells a brand quite like the promise of being 'one of us'

In 1943, an anthropologist named Abraham Maslow published a paper titled “A Theory of Human Motivation” that, while it appeared only in an obscure academic journal, has since gone on…

Hilfiger TV spots get predictable soundtrack

In July, I described the Hilfigers as looking like a "highly coordinated clan tailgating outside the Vampire Weekend concert." Well, what do you know. What began as a print and…

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