Advertisement

Topic: Tom Brady

Pretty Much Everyone Outside New England Believes Tom Brady Is Guilty

New survey shows distrust of Patriots star QB

Tom Brady was in a Manhattan courtroom Wednesday for a hearing over his involvement in the "Deflategate" scandal. But in the court of public opinion, the New England Patriots star has been…

His Suspension Upheld, How Big a Hit Did Tom Brady Really Take as a Brand Ambassador?

QB might even score sympathy points

Tom Brady may be sent to the sidelines for a while, but the New England Patriots' superstar quarterback is far from permanently sacked when it comes to endorsement deals. That's the…

Want to Sell Men's Grooming Products? Hire an Athlete, Not a Hollywood Star

Guys prefer 'strong, virile' pitchmen

When it comes to endorsing beauty brands, actresses are a popular choice. Think Jennifer Lawrence for Dior, Eva Mendes for Estée Lauder and Keira Knightley for Chanel. But for selling,…

Is Tom Brady's Brand Too Big to Fail After Deflategate?

Experts now surprisingly split on QB's marketability

As retired baseball player Mark McGwire and cyclist Lance Armstong have learned, being branded a cheater can ruin a sports star's marketability.  On Wednesday, Tom Brady was singled out by the…

Tom Brady Makes His Periscope Debut While Shooting an Ad for Ugg Australia

'He was really down'

Tom Brady playing chess—that's something you don't see every day. The Super Bowl MVP quarterback isn't on Twitter yet, but he was on Periscope streaming live while shooting a commercial…

Inside the Effort to Brand Tom Brady

Funny memes, childhood photos and his own personal logo

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been…

The Wackiest Sports Endorsements Ever

Weird jock-brand mashups

Marketers have long banked on the star power of pro athletes to sell stuff. Here, some of the weirdest jock-brand mashups of all time. Muhammad Ali for d-Con In 1980, “The…

Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever?

Vote for your favorite

According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each…

Peyton Manning's 'Omaha! Omaha!' Snap Count Creates Most Random Tourism Marketing Ever

Midwestern city jumps on real-time opportunity

During yesterday's San Diego vs. Denver NFL playoff game, Broncos quarterback Peyton Manning routinely hollered "Omaha! Omaha!," before getting the ball snapped to him a few dozen times while in…

Wild Card Weekend Puts Up Huge Ratings

Last-minute heroics keep NFL fans glued to their sets

In a season of white-knuckle finishes, the NFL’s Wild Card Weekend did not disappoint, as three of the four playoff games came down to the wire. And as the nail-biting…

Advertisement