Topic: The Today Show

Today Show Stars Pull a Coldplay and Walk the Streets of NYC in Their Super Bowl Promo

Homage to the band's viral music video

With Super Bowl Sunday approaching, the Today Show debuted its Big Game spot on its Friday morning broadcast. The 30-second commercial, which will air as one of the in-house promotional…

Here's a Behind-the-Scenes Look at the Filming of a Today Show Promo for the Super Bowl

Selfies, music, even a slice of pizza for Al Roker

It was a chilly 28 degrees outside 30 Rockefeller Center, but Today Show hosts Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales were all smiles as they walked down…

Winter Olympics Update: NBC Is In the Pink

With ratings guarantees nailed down, network begins selling inventory held back for ADUs

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC…

CollegeHumor Creates Breakout American Eagle Ad—for a Fake Product

Site rejiggers business around branded entertainment videos that are actually good

Brands as publishers, native advertising, branded entertainment. Sometimes digital advertising sounds like a bad joke. But when done well, it can be the funniest stuff on the Web. As long as…