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Topic: The Today Show

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Winter Olympics Update: NBC Is In the Pink With ratings guarantees nailed down, network begins selling inventory held back for ADUs

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC…

February 12, 2014, 4:13 PM EST

CollegeHumor Creates Breakout American Eagle Ad—for a Fake Product Site rejiggers business around branded entertainment videos that are actually good

Brands as publishers, native advertising, branded entertainment. Sometimes digital advertising sounds like a bad joke. But when done well, it can be the funniest stuff on the Web. As long as…

April 4, 2013, 5:47 PM EDT

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