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Turner Adds Digital Streaming to Its Programming Plans New shows will be live-streamed via TV Everywhere

True to its word, Turner unveiled a solid slate of scripted and unscripted shows at its upfront presentation on Wednesday morning, as well as a major digital initiative: TNT and…

May 15, 2013, 11:43 AM EDT

Fast Break: TBS to Air Final Four in 2014 College hoops title game shifts to cable in 3 years

After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March…

May 7, 2013, 11:08 AM EDT

USA Network: Show Me the Funny Drama heavy rolls the dice on a new genre or two

USA Network on May 16 will make an upfront pitch to advertisers that will emphasize sitcoms and reality shows. Network execs acknowledge the need to branch out from USA’s successful…

May 6, 2013, 11:47 AM EDT

TNT Tips Off NBA Playoffs With Rihanna Turner net preps big promo push

With the curtain set to go up on the 2013 NBA Playoffs, Turner Sports is priming the promotional pump with a little help from Rihanna and the Crossroads of the…

April 19, 2013, 5:55 PM EDT

March Madness Boosts CBS, Time Warner Stock NCAA tourney networks secured $875 million in ad revenue

Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different…

April 11, 2013, 5:57 PM EDT

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks? Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

April 1, 2013, 10:57 PM EDT

Ad of the Day: StubHub Ticket Oak gets the caffeine jitters in new spot from Duncan/Channon

StubHub’s unnerving Ticket Oak is back, and this time the arboreal altruist is in the throes of acute caffeine intoxication. As seen in a new 30-second spot created by agency of…

April 1, 2013, 2:06 PM EDT

David Levy Pushes Unscripted Shows on Turner Networks TBS and TNT

David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the…

March 24, 2013, 11:38 PM EDT

March Madness All But Sold Out CBS, Turner eye another lucrative tournament

Unless you’re a starry-eyed Valpo alum with more school spirit than common sense, there’s a good chance your March Madness brackets remain relatively unscathed at this early juncture. And while…

March 21, 2013, 5:15 PM EDT

Multiple Syndication Partners for CBS’ The Good Wife Cable, streaming, local stations package worth $2 million per episode

Months after taking the homegrown show to market, CBS has secured a complex series of syndication deals for The Good Wife. In a multiwindow deal that involves a basic cable network…

March 13, 2013, 2:12 PM EDT

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