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Topic: Tnt

Cable Viewers Aren't Watching the Shows You Think They Are

MoffettNathanson analysts find ratings in odd places

Analysts at MoffettNathanson are bearish on cable TV in a variety of categories (though they contend Disney, Fox and Viacom are still strong). Overall, as the upfront market kicks into…

The 10 Strangest TV Promo Items We've Ever Received

Press kit swag from masks to flasks

Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's…

Hyundai Will Air an 11-Minute Sci-Fi Film During the Ad Breaks of TNT's Legends Premiere

Brand will also sponsor show's digital stream

Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends, it's sort of mandatory. So Hyundai and TNT turned to…

5 Comic-Con Brand Partnerships That Make Actual Sense

Some companies make perfect sidekicks

There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask…

Nerd Love Is Worth Millions at Comic-Con

Brands spend big on superfan loyalty

Brands are opening their checkbooks to reach fans at Comic-Con in San Diego. The going rate to put an image on the facade of the Marriott Marquis, which sits next to…

Turner Nears the Upfront Finish Line

Sources say company is writing 6% CPM bumps

As broadcast closes out this week, big kahuna cable conglomerate Turner is working on the last of its deals, with CPM increases around the 6 percent range and flat volume…

Purell and TNT Ads Remind You That Hand Sanitizer Is Good in a Global Pandemic

Don't be among the 80% dead

Gas masks might imply that something stinks, but that's probably not the intended message of Mono's Grand Central Terminal takeover this week promoting Michael Bay's TNT series The Last Ship.…

Turner Upfront Slate Tries for Younger Viewers, Even Male/Female Split

Deal with Comcast includes dynamic ads

Without Steve Koonin at the helm for the first time in years, Turner is giving the floor to head of programming Michael Wright this morning. The networks are shifting focus,…

Fox Looks to ‘Sweep’ Its Rivals With 24 Reboot

Live Another Day promises to be May’s biggest event series

A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual…

NBA Bans Donald Sterling for Life

Commissioner Adam Silver brings the hammer down on Clippers owner

In taking swift and decisive action against racist Los Angeles Clippers owner Donald Sterling, NBA commissioner Adam Silver on Tuesday effectively dismantled a nuclear-grade suitcase bomb. Speaking at a press conference…

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