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Topic: Tm Advertising

After Working With the Same Agency Since 1981, American Airlines Launches Global Review

Creative and media are up for grabs

American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier. American's longtime agencies McCann Erickson,…

Golfsmith International Shifts Creative Account

Doner succeeds GCF on the business

Retailer Golfsmith International has shifted its creative business to Doner after a review. Annual media spending on the assignment, which encompasses the Golfsmith brand in the U.S. and Golf Town in…

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