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Topic: TiVo Research and Analytics

Viacom and TiVo Partner to Share Data With Advertisers

Agreement will enhance Viacom's data platform

TV advertisers crave data—and Viacom is about to give them access to a lot more of it. In a new partnership with TiVo, Viacom will be able to use TiVo…

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market

$87.8 million down the tubes—and that’s just the impact on the top 10 shows

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are…

Some Surprising TV Shows for Reaching Independent Voters

News isn't the only game in town

Who knew that It's Always Sunny in Philadelphia would be the top show in Washington, D.C., for reaching independent voters? Or that Ugly Betty in Miami, Heartland in Las Vegas…

Romney-Obama Tilt Draws 65.6 Million Viewers

NBC, ABC, Twitter among the night's biggest winners

The clear winner of presidential debate No. 2: television. Last night’s town hall debate between President Barack Obama and former Massachusetts Gov. Mitt Romney drew an average 65.6 million viewers on…

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