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Topic: TiVo

Supporters of Donald Trump and Hillary Clinton Both Loved a Canceled NBC Drama

The similarities begin and end there

We finally found something that supporters of Donald Trump and Hillary Clinton can actually agree on, and it's a canceled NBC drama. TiVo conducted a study of its PowerWatch panel, an…

This Report Shows How Brands Lost Sales When They Spent Less on TV

A combined loss of $94 million

Over the next two months, television networks will make their pitch to advertisers about why they should continue spending on TV. The annual upfront season comes as brands allocate more…

Ad of the Day: Watch TiVo Crash a Movie Theater and Interrupt a Film With Commercials

Needless to say, the moviegoers weren't pleased

Where's an ad blocker when you really need one? That's what 100 influencers invited to a private screening of Spectre, at the Cinebarre Theater in Louisville, Colorado, were thinking last month.…

Viacom and TiVo Partner to Share Data With Advertisers

Agreement will enhance Viacom's data platform

TV advertisers crave data—and Viacom is about to give them access to a lot more of it. In a new partnership with TiVo, Viacom will be able to use TiVo…

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue

Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market

$87.8 million down the tubes—and that’s just the impact on the top 10 shows

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are…

TiVo Gets Sappy With Roamio Campaign

Love is in the airwaves

TiVo is getting back in the advertising game, and it's feeling very romantic. After abstaining from running a campaign since 2010, the on-demand brand began in August of this year teasing…

When Not Meditating, Kate Walsh Binges on TiVo

Onetime star of Private Practice

Spec Age 45 Accomplishments Starred as Dr. Addison Montgomery on ABC’s Private Practice and Grey’s Anatomy; founder of beauty/lifestyle brand Boyfriend Base Los Angeles What’s the first information you consume in the morning? I’ve…

Big Bang Star Simon Helberg Reads Einstein

Mostly watches the Real Housewives

Who Simon Helberg Age 32 Accomplishments Plays Howard Wolowitz on CBS’ The Big Bang Theory; voices Bian Zao on Nickelodeon’s Kung Fu Panda: Legends of Awesomeness Base Los Angeles What’s the first information you consume…

Amazon Preps Kindle TV Set-Top Box

Streaming device to join an already crowded market

After expanding into hardware creation with the Kindle, the Kindle Fire tablet and a rumored smart phone, Amazon is developing a proprietary TV set-top box.  According to unnamed sources cited by…

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