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Topic: TiVo

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue

Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market

$87.8 million down the tubes—and that’s just the impact on the top 10 shows

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are…

TiVo Gets Sappy With Roamio Campaign

Love is in the airwaves

TiVo is getting back in the advertising game, and it's feeling very romantic. After abstaining from running a campaign since 2010, the on-demand brand began in August of this year teasing…

When Not Meditating, Kate Walsh Binges on TiVo

Onetime star of Private Practice

Spec Age 45 Accomplishments Starred as Dr. Addison Montgomery on ABC’s Private Practice and Grey’s Anatomy; founder of beauty/lifestyle brand Boyfriend Base Los Angeles What’s the first information you consume in the morning? I’ve…

Big Bang Star Simon Helberg Reads Einstein

Mostly watches the Real Housewives

Who Simon Helberg Age 32 Accomplishments Plays Howard Wolowitz on CBS’ The Big Bang Theory; voices Bian Zao on Nickelodeon’s Kung Fu Panda: Legends of Awesomeness Base Los Angeles What’s the first information you consume…

Amazon Preps Kindle TV Set-Top Box

Streaming device to join an already crowded market

After expanding into hardware creation with the Kindle, the Kindle Fire tablet and a rumored smart phone, Amazon is developing a proprietary TV set-top box.  According to unnamed sources cited by…

Zac Posen Can’t Get Enough of Olivia Pope

The Project Runway judge relies on TiVo

Specs Age 32 Accomplishments Fashion designer; newest judge on Lifetime’s Project Runway; CFDA award winner; Lena Dunham’s former babysitter Base New York What’s the first information you consume in the morning? The first information I…

How to Score an Endorsement When You Have No Game

Can the Tebow brand survive his scoreless drought?

Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos. After getting the starting nod, the mechanically unsound quarterback led his team to its…

Top 10 Commercials of the Week: Dec. 7-14

Ellen and her elves, TiVo and Tebow, and a look back at the year in Google searches

This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in…

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