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Topic: Tinder

Tinder Gets Into Music by Offering Zedd's New Album for $3.99

The dating app's latest marketing move

As Tinder continues to ramp up its marketing appeal for brands, it has inked a new partnership with Interscope Records' electronic music artist Zedd to promote his new album. Tinder users…

Brands Make a Match With Dating Apps

20th Century Fox, Crunch Fitness test out new ads

Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also…

Nice Guys on Tinder Turn Nasty in This PSA Campaign About Domestic Violence

Photo albums as brutal banner ads

We've seen a few different Tinder hacks from marketers, but here's an interesting one that gets at the heart of the dark side of relationships. An organization called Women in Distress…

Tinder Introduces Its Instagram Tie-in With This Dreamy New Ad

Yes, creepin' is now that much easier

In a move that in retrospect seemed inevitable, Tinder has partnered with Instagram. The dating app's latest update allows users to link to their Instagram profiles. The last 34 Instagram…

Bud Light Is Partnering With Tinder to Populate the Town of Whatever, USA

Mobile app's first-ever native video

Bud Light is transforming another town into Whatever, USA, and this year, the beer giant is choosing the next set of random beer drinkers to inhabit its party town like…

Speed Up Your Love Connection With 'Uber for Tinder,' an April Fools' Gag That Could Actually Exist

Swipe right, then call a car to meet

The best April Fools' Day gag products are the ones that leave you wondering why it's not already a real thing. That's definitely the case with Tinder for Uber (and its…

Why Marketers Shouldn't Be Seduced Into Using Believable Bots

Ex Machina's clever use of Tinder could start a risky trend on chat apps

Sex and advertising are usually a reliable mix. Unless, of course, you trick consumers into thinking they might have a chance of hooking up with your deceptive spokesbot masquerading as…

Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears

'Have you ever been in love?'

Well, this is sneaky—and for some, a little heartbreaking. Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend…

This Art Director's Tinder Is Ridiculously Heroic, but Is It Getting Him Any Dates?

Please swipe right for Jude Senese

Perhaps Jude Senese will find love in Austin this week, as he roams forlornly around SXSW. Because, frankly, things just aren't going that well in Boston—though not for lack of…

10 Must-See Digital Marketing Stats From the Past Week

Instagram users, Snapchat billionaires and SXSW data

Instagram is a juggernaut. Snapchat is a phenomenon, and Kik and Line are basically killing it. What do all these have in common? They represent the latest in mobile and…

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