Topic: Timex

Baume & Mercier Has Mastered the Combo of Elegant and Laid-Back

Marketing lifestyle and product together isn’t always easy for watch brands

While it might seem like the makers and sellers of wristwatches have a comparatively easy time marketing their wares, it’s actually tougher than it looks. The big problem is that…

How Rolex Runs on Autopilot

Educating is no longer necessary

If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not…