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Topic: Timex

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Baume & Mercier Has Mastered the Combo of Elegant and Laid-Back Marketing lifestyle and product together isn’t always easy for watch brands

While it might seem like the makers and sellers of wristwatches have a comparatively easy time marketing their wares, it’s actually tougher than it looks. The big problem is that…

November 14, 2013, 4:00 AM EST

How Rolex Runs on Autopilot Educating is no longer necessary

If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not…

April 3, 2013, 6:39 AM EDT

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