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Topic: Times Square

See Why Tomb Raider Hung a Jeep on the Side of a Building and Made It Snow in Times Square

Experiential billboard will be up for October

  brightcove.createExperiences(); New Yorkers walking by 52nd Street and Broadway on Wednesday may have noticed that it was snowing—but only around…

This Elder Statesman From the Internet’s Early Days Is Still Thriving

About.com has an updated, modern space

About.com is one of those early Internet destinations that is often remembered as being rooted in an era of 56k modems, AOL email addresses and Angelfire webpages. But unlike some…

How Lego’s Marketing Vp Led the Awesome Team that Stole the Oscars

Adweek’s 2015 Brand Genius winner for toys

If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the…

A Brief History of How Times Square Got So Naked

Blame Naked Cowboy if you want, but advertising started it all

“Free your mind! Free your nipples!” yelled one woman. “I’m here to watch tits,” announced a man nearby. This was Sunday. The occasion: New York’s Topless Parade, a procession of about 300…

You Need to Speak Emoji to Understand This Anti-Drug Campaign

Partnership talks to high schoolers in their language

If you can't figure what these billboards mean, you're probably terrible at decoding emoji, and you're probably not a teenager. But that's OK, because the new campaign from the Partnership…

Send a Tweet to Coke's Digital Billboard, and It'll Tell You Fun Facts About Your Name

The brand will even send you a photo

Following up its clever drinkable billboard for Coke Zero, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square. The new billboard continues to build off Coke's name-obsessed "Share…

Hunger Games Campaign Brings Rebel Salute to Billboards Worldwide

For final installment, revolution is everywhere

The Hunger Games: Mockingjay Part 2, the next installment in the blockbuster movie series, will hit theaters in the fall, and by then, we'll all be revolutionaries. That's the idea behind…

Marriott Adds Netflix to Guest Rooms Just in Time for OITNB Premiere

Meanwhile, hit show takes over Times Square

Just in time for the season premiere of Orange Is the New Black, a half dozen Marriott hotels now have Internet-connected TVs that allow Netflix subscribers to stream their favorite…

For Pride Month, Gay-Youth Group Takes to Times Square

Empowerment, awareness and fundraising, all on a giant billboard

New York's Hetrick-Martin Institute, an advocacy group for at-risk gay youth, is marking Gay Pride Month in about as prominent a way possible: with a video billboard in Times Square…

Inside Pornhub's Crusade to Tear Down the Taboos of Watching Sex Online

Can an adult site become a mainstream brand?

Even if you aren't one of Pornhub's 50 million daily visitors, you've probably heard the site's name this year in a surprisingly safe-for-work context. Maybe you read about its non-pornographic ad design…

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