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Topic: Times Square

Hunger Games Campaign Brings Rebel Salute to Billboards Worldwide

For final installment, revolution is everywhere

The Hunger Games: Mockingjay Part 2, the next installment in the blockbuster movie series, will hit theaters in the fall, and by then, we'll all be revolutionaries. That's the idea behind…

Marriott Adds Netflix to Guest Rooms Just in Time for OITNB Premiere

Meanwhile, hit show takes over Times Square

Just in time for the season premiere of Orange Is the New Black, a half dozen Marriott hotels now have Internet-connected TVs that allow Netflix subscribers to stream their favorite…

For Pride Month, Gay-Youth Group Takes to Times Square

Empowerment, awareness and fundraising, all on a giant billboard

New York's Hetrick-Martin Institute, an advocacy group for at-risk gay youth, is marking Gay Pride Month in about as prominent a way possible: with a video billboard in Times Square…

Inside Pornhub's Crusade to Tear Down the Taboos of Watching Sex Online

Can an adult site become a mainstream brand?

Even if you aren't one of Pornhub's 50 million daily visitors, you've probably heard the site's name this year in a surprisingly safe-for-work context. Maybe you read about its non-pornographic ad design…

This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight

Google is first to rent the 'jaw-dropping' space

An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month. The billboard,…

American Heart Association Gets Emotional

Dalton Agency leads rebranding

The American Heart Association has launched a new campaign that is an emotional departure from its image as a purely factual and educational resource. The $4 million campaign, which includes digital,…

Who Exactly Is Seeing Your Pricey Times Square Billboard?

Stats on some of the most expensive ad space in the world

Times Square is often called the "crossroads of the world." That may be one reason buying billboard space of any kind in the heart of New York's tourist mecca can…

JDate Crowdsourced Its Ad Copy for Biggest Rebrand in 17 Years

Wanted more of a millennial vibe

JDate is running billboards in New York City's Times Square and a highly trafficked Los Angeles location with "Find Mr. Right to Left" ad copy, which came out of a…

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC

Electronics seller likes results from unusual effort

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with…

My Morning Jacket, Grizzly Bear to Play CBGB Festival

Also, Divine Fits, The Wallflowers and Lisa Loeb

My Morning Jacket, Grizzly Bear, Divine Fits and The Wallflowers are playing a free concert in Times Square on October 12th, the centerpiece event of the 2013 CBGB Music and…

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