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Topic: Time Warner Cable

Time Warner App Brings Apple Users 'TV Everywhere' Mobile offerings include 11 national networks, video on demand

Time Warner Cable is offering live, out-of-home TV for the first time on its TWC TV app for Apple mobile devices, according to Bloomberg. Content is only available to subscribers…

April 17, 2013, 10:29 AM EDT

Austin Is Next Market to Host Google Fiber Ultra-high-speed Internet, 200-channel TV service rolls out in 2014

Google on Tuesday confirmed that it has selected Texas’ capital city as the next market for its high-speed Internet service. Just days after rumors began to circulate that Austin was the…

April 9, 2013, 3:14 PM EDT

Leukemia & Lymphoma Society Bows Brand Push Campaign is first work from startup Interplanetary

At the Leukemia & Lymphoma Society, “campaigns” generally connote fundraising efforts. But now, the organization, for the first time in its 63-year history, has launched a brand image campaign that…

February 19, 2013, 12:00 AM EST

Will ABC and Univision’s Cable News Channel Sell? Alphabet net to manage Fusion ad inventory in the near term

If you’re looking to buy time on Fusion, ABC and Univision’s new joint venture English-language news and lifestyle channel, you’ll need to look up ABC’s president of sales and marketing,…

February 12, 2013, 3:25 PM EST

Time Warner’s Media Lab Knows What You Like to Watch Dodge’s ‘Farmer’ spot blew up Twitter, but Hyundai got your attention

Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and…

February 4, 2013, 4:19 PM EST

Time Warner Does the Math on Sky-High Sports Rights Cable operator says long-term pacts minimize risk

Time Warner Cable chairman and CEO Glenn Britt on Thursday told investors that the operator’s RSN strategy is designed to minimize costs in the long haul. Speaking on TWC’s fourth quarter…

January 31, 2013, 3:25 PM EST

Even at CES, Marketers Grapple With Innovative Advertising Panel discusses recent election as example of cutting-edge marketing

President Obama may be the leader of the free world, but he may also be the leader of the advertising world. A few members of “The Future of Enhanced Advertising”…

January 9, 2013, 5:05 PM EST

Crashing Steve Ballmer, Paper-Thin Tablets, Clear TVs: It's CES A report from Day One of the tech extravaganza

My first official experience of CES was technology not working properly. The cab driver tried to unlock the door six times before he finally let me into his sedan to…

January 8, 2013, 1:40 PM EST

NFL Network Scares Up Record Ratings Expanded Thursday Night Football slate helps double ad sales dollars

NFL Network’s beefed-up slate of live Thursday Night Football broadcasts put up record numbers, averaging 6.35 million viewers over the course of 13 games. According to Nielsen live-plus-same-day data, TNF delivered…

December 19, 2012, 2:36 PM EST

Time Warner Cable Media Adds U-Verse to Ad Sales Platform TWC customers will be able to buy across AT&T service

AT&T's U-Verse service is being incorporated into Time Warner Cable's "fixed scheduling network grids" in 15 markets via an agreement between TWC and AT&T AdWorks. The pact gives clients access…

November 27, 2012, 2:56 PM EST

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