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Topic: Time Warner

Time Warner and Nielsen Will Study How Virtual Reality Affects the Subconscious

Plan includes eye-tracking, biometrics and EEG

Time Warner and Nielsen are partnering up to study how video content affects the actual hearts and minds of those viewing short-form video and virtual reality. The three-year partnership between Time…

Comcast Hires SS+K to Help Bridge the Digital Divide

Shop to focus on Internet Essentials program

The Comcast-Time Warner merger is off but not Comcast's push to reduce the digital divide. In fact, Comcast has hired SS+K to focus on marketing Internet Essentials, a 4-year-old program that supplies…

Could Snapchat Be a March Madness Player This Year?

Turner Sports' marketing integrations captain, Will Funk, dishes on college hoops

March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April…

Ex-Fox Chairman Lands a Top Job at Turner Running TNT and TBS

Carves new position as content chief

Kevin Reilly, the former chairman of Fox, has been out of a job since just after the upfronts in May. Now, he's landed one of the most interesting gigs in…

HBO Will Finally Offer a Cable-Free Option Next Year

'It is time to remove all barriers'

HBO Go has finally done what subscribers have been begging for since the announcement of the streaming service: It's dropping the cable-subscription requirement. A streaming network, offering access to Game of…

Reed Hastings Says on Facebook That Netflix Has Passed HBO in Subscriber Revenue

Mark Zuckerberg likes this post

Reed Hastings continues to push the HBO comparison—and to talk up any moment when Netflix passes a key HBO metric—but he has a great one to push here: Netflix's $1.146…

Time Inc., Now on Its Own, Has Loss in Q2

Could a $32 million loss be a good thing?

In the wake of its June 6 separation from Time Warner, Time Inc. released its report for the second quarter – its first quarter as a standalone company since 1990…

Time Warner Rebuffed Offer From Rupert Murdoch's 21st Century Fox

Approached in June

Rupert Murdoch's media empire 21st Century Fox made an $80 billion takeover bid last month for Time Warner Inc. but was rebuffed, The New York Times reports. "21st Century Fox can…

SI.com Gets a Big League Redesign

Trying for a hit

Following Time Inc.’s overhaul in recent months of the Time, Fortune and Money websites, now it’s Sports Illustrated’s turn. This week, SI rolls out a radically redesigned site plus a fantasy-gaming…

CEO Joe Ripp Talks Cost Cuts at Newly Independent Time Inc.

More acquisitions in the works

Time Inc. has already implemented numerous cost-cutting measures ahead of its spinoff from parent company Time Warner, which was officially completed yesterday when CEO Joe Ripp rang the opening bell…

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