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Topic: Time Inc.

Why Rich Boys (and Girls) Are Buying Fewer Toys

Cool experiences are more important than cool stuff

While it's certainly nice to be rich, these are not the easiest times to be a member of society's top tier of income earners. Venture capitalist Tom Perkins laid it…

Time Inc. to Double Live Video Production

Publisher plans 3,000-square-foot studio in new Lower Manhattan HQ

Time Inc. placed its advertisers front and center during its second NewFront presentation this morning at the Hudson Theater in Midtown Manhattan. Since last year's NewFronts, Time Inc. has delivered more…

Sports Illustrated Rolls Out 2015 Swimsuit Issue With Massive Marketing Push

Fan festivals kick off in New York and Nashville

It's that time of year again, when Sports Illustrated provides a brief respite from the bitter cold with the release of its annual sun-and-sand (and scantily clad) Swimsuit Issue. Today,…

Sports Illustrated Is Unveiling Its Swimsuit Issue in a Not-So-Sunny Location

It's going to be a hot winter in Nashville

This year, Sports Illustrated is kicking off the biggest celebration yet for its annual Swimsuit Issue in a city that's not exactly synonymous with sun and sand: Nashville, Tenn. On Feb.…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

People Magazine Editor Jess Cagle Dishes on the Brand's First Live Awards Show

The ceremony airs tonight on NBC

People magazine isn't just covering awards season from the sidelines this year. For the first time, the brand is hosting its own live awards ceremony, The People Magazine Awards, which…

People.com Uses Beauty Giveaways to Collect Consumer Data

Celeb mag partners with Poshly on new web channel

Figuring out what consumers want is a constant struggle for brands, especially when said consumers include the ever-elusive millennial female. Rather than try to guess, People.com is partnering with consumer…

Why Time Inc. Is Going Big on Branded Video

Entertainment Weekly's 'Lightbulb' puts spotlight on actors

As part of Time Inc.’s repositioning as a multi-platform media company, the publisher of titles like People and Sports Illustrated has been putting an increased emphasis on fostering cross-brand collaborations. So…

New Content-Driven Ad Network Partners With Time Inc. and Meredith

OneSpot takes aim at big brands

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an…

Travel + Leisure Names New Editor

Former features director Nathan Lump to replace Nancy Novogrod

Travel + Leisure has found a replacement for longtime editor in chief Nancy Novogrod, who announced last month that she’d be retiring after more than 20 years on the job.…

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