Topic: Time Inc.

Jane Pratt Shares Her Thoughts on the Future of xoJane at Time Inc.

And why her staff will always be the office 'oddballs'

In recent months, Time Inc. has been scooping up digital brands in an effort to reach a millennial audience, including Zooey Deschanel's Hello Giggles and sports blog network FanSided. Last…

Time's New Web Series Follows Twin Brothers Who Embark on a Year in Space

Scott and Mark Kelly project grew from a cover story

Earlier this year, astronaut Scott Kelly blasted off into space, where he will spend the next year, attempting to set a single-mission record for a U.S. astronaut. Time Inc.'s nascent…

Time Inc.'s Digital Innovation Group Is Launching Its Next Big Vertical, 'The Drive'

Cars for the under-35 crowd

Time Inc. is betting big on digital-only brands. After launching home site The Snug and beauty site Mimi earlier this year, the company is set to unveil another brand new…

Why Rich Boys (and Girls) Are Buying Fewer Toys

Cool experiences are more important than cool stuff

While it's certainly nice to be rich, these are not the easiest times to be a member of society's top tier of income earners. Venture capitalist Tom Perkins laid it…

Time Inc. to Double Live Video Production

Publisher plans 3,000-square-foot studio in new Lower Manhattan HQ

Time Inc. placed its advertisers front and center during its second NewFront presentation this morning at the Hudson Theater in Midtown Manhattan. Since last year's NewFronts, Time Inc. has delivered more…

Sports Illustrated Rolls Out 2015 Swimsuit Issue With Massive Marketing Push

Fan festivals kick off in New York and Nashville

It's that time of year again, when Sports Illustrated provides a brief respite from the bitter cold with the release of its annual sun-and-sand (and scantily clad) Swimsuit Issue. Today,…

Sports Illustrated Is Unveiling Its Swimsuit Issue in a Not-So-Sunny Location

It's going to be a hot winter in Nashville

This year, Sports Illustrated is kicking off the biggest celebration yet for its annual Swimsuit Issue in a city that's not exactly synonymous with sun and sand: Nashville, Tenn. On Feb.…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

People Magazine Editor Jess Cagle Dishes on the Brand's First Live Awards Show

The ceremony airs tonight on NBC

People magazine isn't just covering awards season from the sidelines this year. For the first time, the brand is hosting its own live awards ceremony, The People Magazine Awards, which… Uses Beauty Giveaways to Collect Consumer Data

Celeb mag partners with Poshly on new web channel

Figuring out what consumers want is a constant struggle for brands, especially when said consumers include the ever-elusive millennial female. Rather than try to guess, is partnering with consumer…