Tim Cook | Adweek Tim Cook | Adweek
Advertisement

Topic: Tim Cook

6 Bold Moves That Would Jumpstart Apple Starting with a Tesla iCar

The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car…

February 21, 2014, 1:35 PM EST

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

February 11, 2014, 11:45 AM EST

Is Apple Set to Take On TV? Cook hints that company is in position to deliver new products

Tim Cook hinted today that Apple is well-positioned to take over the TV. Speaking during an earnings call with Wall Street analysts, who asked what new product categories Apple would step…

October 28, 2013, 8:39 PM EDT

Apple Takes Shots at Microsoft With iPad Air, Software Execs say what they really think of rivals

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today. Apple executives—led by CEO Tim Cook—at today’s keynote event to unveil the iPad Air took every opportunity to…

October 22, 2013, 4:25 PM EDT

Forrester Analyst Calls Angela Ahrendts' Move to Apple 'Baffling' Pundits react to the Burberry surprise

Apple made waves this morning by poaching Burberry CEO Angela Ahrendts, tapping the 53-year-old for a newly created role of senior vice president of retail and online stores. Essentially, the…

October 15, 2013, 12:47 PM EDT

Sen. Franken Frets Over Apple's Fingerprint Technology Users could be impersonated for life

It's one thing for a hacker to get your digital password and impersonate you on the Internet; you can easily change your password. But your fingerprint is a whole other…

September 20, 2013, 12:32 PM EDT

Waze Map App Loses Potential Suitors Deal could be a ways away as Facebook, Apple pass on Israeli startup

For months, Waze has been a potential billion-dollar buy on the table for a handful of tech giants, including Google, Facebook and Apple—and a deal may still be quite a…

May 29, 2013, 11:14 AM EDT

Will a New Front Man Change Apple’s Shows? Marketing experts tell Tim Cook to craft his own identity on stage

Pity the man who takes the stage after Steve Jobs. With his trademark minimalist costume and flair for high-flying language, Apple’s founder and longtime CEO knew how to turn a mundane…

September 7, 2011, 8:38 AM EDT

Will New Apple Chief Mean Shift for Publishers? Tech giant has been intractable with media companies

Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale…

August 25, 2011, 10:36 AM EDT

'What About Steve?' Jobs' absence looms over Wall Street call

On Wednesday, Apple announced a record second quarter, with profits soaring 95 percent and revenue up 83 percent. But there was a big question mark looming over Apple’s hour-long conference…

April 21, 2011, 9:52 AM EDT

Advertisement