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Topic: Tim Armstrong

AOL CEO Says Scalability Is Needed in Native Advertising

Calls on publishers to unite around standards

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast…

AOL's Armstrong Reflects on NewFront Season

Predicts an active market for Web video versus TV

AOL's exhibited revenue growth along with a solid upticks for its display ad business during its Q1 earnings call this morning. That came on the heels of a NewFront presentation…

The Story Behind AOL's NewFront Deal

Early sponsor interest, fast start by Nicole Richie show buoy portal's video push

Is AOL winning the NewFronts so far? And did the company really sign a deal with an advertiser during its splashy event last week? On the latter point, yes—for the most…

AOL Seeks Reinvention as Media Company

But content still not a major revenue driver

A decade after broadband killed dial-up Internet, AOL is reinventing itself as a media company, according to The Economist. AOL's fourth-quarter earnings for 2012 showed growth for the first time…

AOL Loses Ad Tech Head Ned Brody in Portal Tug of War

Exec reportedly being courted by Yahoo

AOL has lost the leader of its business’s biggest bright spot. The company confirmed on Thursday that Ned Brody, who ran AOL’s ad tech arm AOL Networks, has resigned. All…

Susan Lyne Becomes CEO of AOL's Brand Group

COO Artie Minson stays with company for 'transition period'

AOL board member and Gilt vice chairman Susan Lyne has been appointed CEO of AOL's brand group, the company said this morning.  As head of AOL's brand group, Lyne will be…

AOL Eschews Banners, Leans Into Native

Armstrong pushing marketing solutions to avoid commoditization

A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The…

AOL Exhibits Solid Q4 Growth

Still, display sales for core properties remain a weak spot

AOL’s revenue increased for the first time since the second Bush administration. Its global ad business jumped 13 percent in Q4 to $410.6 million. The company’s AOL Networks division, which…

AOL Rebrands Its Advertising.com Group

Move follows new revenue reporting structure

AOL’s Advertising.com Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network. This is something George Foreman’s…

AOL CMO Exits, Won't be Replaced

Departure caps off a topsy turvy 2012 for AOL senior staffing

AOL CMO and head of communications Jolie Hunt is leaving the company after only five months, the latest move in what has been a peculiar second half of the year…

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