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Topic: Tim Armstrong

AOL to Launch Programmatic Upfront During Advertising Week Plan is to jump-start a marketplace for machine-sold ads

AOL is attempting to ignite a large-scale, machine-driven online ad market for premium advertisers and sellers by borrowing a page from old media—all in an effort to pull more TV…

July 24, 2013, 9:00 AM EDT

Razorfish's Lord Takes Top Job at AOL Networks First task: launch partnership with Publicis Groupe

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain…

July 19, 2013, 8:24 AM EDT

AOL CEO Says Scalability Is Needed in Native Advertising Calls on publishers to unite around standards

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast…

June 13, 2013, 1:23 PM EDT

AOL's Armstrong Reflects on NewFront Season Predicts an active market for Web video versus TV

AOL's exhibited revenue growth along with a solid upticks for its display ad business during its Q1 earnings call this morning. That came on the heels of a NewFront presentation…

May 8, 2013, 4:08 PM EDT

AOL Seeks Reinvention as Media Company But content still not a major revenue driver

A decade after broadband killed dial-up Internet, AOL is reinventing itself as a media company, according to The Economist. AOL's fourth-quarter earnings for 2012 showed growth for the first time…

April 22, 2013, 12:09 PM EDT

AOL Loses Ad Tech Head Ned Brody in Portal Tug of War Exec reportedly being courted by Yahoo

AOL has lost the leader of its business’s biggest bright spot. The company confirmed on Thursday that Ned Brody, who ran AOL’s ad tech arm AOL Networks, has resigned. All…

April 11, 2013, 12:59 PM EDT

Susan Lyne Becomes CEO of AOL's Brand Group COO Artie Minson stays with company for 'transition period'

AOL board member and Gilt vice chairman Susan Lyne has been appointed CEO of AOL's brand group, the company said this morning.  As head of AOL's brand group, Lyne will be…

February 28, 2013, 10:11 AM EST

AOL Eschews Banners, Leans Into Native Armstrong pushing marketing solutions to avoid commoditization

A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The…

February 8, 2013, 12:59 PM EST

AOL Exhibits Solid Q4 Growth Still, display sales for core properties remain a weak spot

AOL’s revenue increased for the first time since the second Bush administration. Its global ad business jumped 13 percent in Q4 to $410.6 million. The company’s AOL Networks division, which…

February 8, 2013, 10:45 AM EST

AOL Rebrands Its Advertising.com Group Move follows new revenue reporting structure

AOL’s Advertising.com Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network. This is something George Foreman’s…

February 5, 2013, 1:08 PM EST

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