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Topic: Tim Armstrong

AOL Urges Industry to Embrace Programmatic Buying

But 'upfront' falls short on urgency, big deals

AOL wants to go fully programmatic. The big open question is, does anyone else? And furthermore, what happens when you throw an upfront without offering anything concrete for sale? Those were some…

Yahoo Hires Former AOL Exec to Run Ad Business

Ned Brody is Marissa Mayer’s new svp of the Americas

Yahoo has officially tapped Ned Brody—who held a number of executive titles for AOL during the last decade—to run its ad sales for North America and South America. The announcement…

6 Hyperlocal Failures That Foreshadowed AOL Patch's Woes

Layoffs latest in a six-year trend of bad news

The digital hyperlocal news model took yet another hit today with AOL Patch laying off some 500 employees, nearly half of the business unit's workforce. But it's not exactly shocking…

AOL CEO Says He Apologized to Fired Patch Employee

Tim Armstrong sends staffers a memo on the firing

AOL CEO Tim Armstrong said in a memo to staffers on Tuesday that he has apologized to the Patch exec he fired during a company call on the state of the…

AOL to Launch Programmatic Upfront During Advertising Week

Plan is to jump-start a marketplace for machine-sold ads

AOL is attempting to ignite a large-scale, machine-driven online ad market for premium advertisers and sellers by borrowing a page from old media—all in an effort to pull more TV…

Razorfish's Lord Takes Top Job at AOL Networks

First task: launch partnership with Publicis Groupe

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain…

AOL CEO Says Scalability Is Needed in Native Advertising

Calls on publishers to unite around standards

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast…

AOL's Armstrong Reflects on NewFront Season

Predicts an active market for Web video versus TV

AOL's exhibited revenue growth along with a solid upticks for its display ad business during its Q1 earnings call this morning. That came on the heels of a NewFront presentation…

AOL Seeks Reinvention as Media Company

But content still not a major revenue driver

A decade after broadband killed dial-up Internet, AOL is reinventing itself as a media company, according to The Economist. AOL's fourth-quarter earnings for 2012 showed growth for the first time…

AOL Loses Ad Tech Head Ned Brody in Portal Tug of War

Exec reportedly being courted by Yahoo

AOL has lost the leader of its business’s biggest bright spot. The company confirmed on Thursday that Ned Brody, who ran AOL’s ad tech arm AOL Networks, has resigned. All…

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