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Topic: Tim Armstrong

Photos: Makers and Movers Celebrate Success

Events featuring top talent in entertainment, publishing and tech, from N.Y. to L.A.

Glamour EIC Cindi Leive (l.) with honoree Lupita Nyong’o at the magazine’s Women of the Year Awards, which were presented at Carnegie Hall in New York.

AOL, Publicis Group Expand Partnership Into Programmatic Video

Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

Investor Blasts Yahoo Over Tumblr Strategy, Calls for AOL Merger

Hedge fund pushes for change

Yahoo is under pressure to merge with AOL as an activist Wall Street fund pushed today for big changes at the Internet advertising giant. The hedge fund, Starboard, wrote a…

Tim Armstrong: AOL Aims to Wise Up the Online Ad Space

Too much emphasis on last-click data

AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click…

AOL Benefits Back After 'Distressed Baby' Outrage

Armstrong apologizes, but is that enough?

AOL has restored benefits that CEO Tim Armstrong initially said were cut in part because of the expense of “distressed babies” born to workers’ families. Still, the outrage over his…

AOL Enjoys Strong Q4 Earnings

Web company touts strongest quarter in a decade

AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting the…

AOL to Acquire Personalization Tech Firm Gravity

Data company promises publishers higher engagement

AOL has agreed to acquire Gravity, a Los Angeles, Calif.-based technology company which aims to improve content discovery through vast reams of user data. According to The Wall Street Journal,…

Patch Dying? Then Why Is It Hiring?

AOL's struggling property wants you

AOL is pushing back against rumors of Patch’s imminent shutdown, so much so that it seems to still be hiring aggressively for a property that is slated to close. In fact,…

AOL Reorgs Sales Around Global Categories

Jim Norton's role expanded

AOL says brands are finally ready to do more than pay lip service to going global. So it’s reorienting its sales service to help better capture those global dollars. Jim Norton,…

AOL Urges Industry to Embrace Programmatic Buying

But 'upfront' falls short on urgency, big deals

AOL wants to go fully programmatic. The big open question is, does anyone else? And furthermore, what happens when you throw an upfront without offering anything concrete for sale? Those were some…

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