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Topic: Tim Armstrong

AOL to Acquire Video Exchange Adap.tv for $405 Million Deal puts portal in central position as Web ad mart shifts to programmatic

AOL announced it has reached an agreement to acquire the video ad exchange platform company Adap.tv for $405 million. The deal puts AOL squarely in the middle of the ongoing shift…

August 7, 2013, 8:28 AM EDT

AOL to Launch Programmatic Upfront During Advertising Week Plan is to jump-start a marketplace for machine-sold ads

AOL is attempting to ignite a large-scale, machine-driven online ad market for premium advertisers and sellers by borrowing a page from old media—all in an effort to pull more TV…

July 24, 2013, 9:00 AM EDT

Razorfish's Lord Takes Top Job at AOL Networks First task: launch partnership with Publicis Groupe

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain…

July 19, 2013, 8:24 AM EDT

Inside AOL's Live Experiment Anchor auditions, real-time video ads and an attempt at doing cable on the Web

Past the buzzy control room, the group of hopeful audition-awaiting actors, the wannabe news readers and a table of untouched sandwiches, a leggy Taekwondo champion is trying to kick her…

July 1, 2013, 12:00 AM EDT

AOL CEO Says Scalability Is Needed in Native Advertising Calls on publishers to unite around standards

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast…

June 13, 2013, 1:23 PM EDT

AOL's Armstrong Reflects on NewFront Season Predicts an active market for Web video versus TV

AOL's exhibited revenue growth along with a solid upticks for its display ad business during its Q1 earnings call this morning. That came on the heels of a NewFront presentation…

May 8, 2013, 4:08 PM EDT

The Story Behind AOL's NewFront Deal Early sponsor interest, fast start by Nicole Richie show buoy portal's video push

Is AOL winning the NewFronts so far? And did the company really sign a deal with an advertiser during its splashy event last week? On the latter point, yes—for the most…

May 7, 2013, 5:38 PM EDT

AOL Seeks Reinvention as Media Company But content still not a major revenue driver

A decade after broadband killed dial-up Internet, AOL is reinventing itself as a media company, according to The Economist. AOL's fourth-quarter earnings for 2012 showed growth for the first time…

April 22, 2013, 12:09 PM EDT

AOL Loses Ad Tech Head Ned Brody in Portal Tug of War Exec reportedly being courted by Yahoo

AOL has lost the leader of its business’s biggest bright spot. The company confirmed on Thursday that Ned Brody, who ran AOL’s ad tech arm AOL Networks, has resigned. All…

April 11, 2013, 12:59 PM EDT

Susan Lyne Becomes CEO of AOL's Brand Group COO Artie Minson stays with company for 'transition period'

AOL board member and Gilt vice chairman Susan Lyne has been appointed CEO of AOL's brand group, the company said this morning.  As head of AOL's brand group, Lyne will be…

February 28, 2013, 10:11 AM EST

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