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Topic: Tim Armstrong

AOL Urges Industry to Embrace Programmatic Buying But 'upfront' falls short on urgency, big deals

AOL wants to go fully programmatic. The big open question is, does anyone else? And furthermore, what happens when you throw an upfront without offering anything concrete for sale? Those were some…

September 23, 2013, 9:22 PM EDT

Yahoo Hires Former AOL Exec to Run Ad Business Ned Brody is Marissa Mayer’s new svp of the Americas

Yahoo has officially tapped Ned Brody—who held a number of executive titles for AOL during the last decade—to run its ad sales for North America and South America. The announcement…

September 3, 2013, 1:26 PM EDT

6 Hyperlocal Failures That Foreshadowed AOL Patch's Woes Layoffs latest in a six-year trend of bad news

The digital hyperlocal news model took yet another hit today with AOL Patch laying off some 500 employees, nearly half of the business unit's workforce. But it's not exactly shocking…

August 16, 2013, 5:33 PM EDT

AOL CEO Says He Apologized to Fired Patch Employee Tim Armstrong sends staffers a memo on the firing

AOL CEO Tim Armstrong said in a memo to staffers on Tuesday that he has apologized to the Patch exec he fired during a company call on the state of the…

August 13, 2013, 5:51 PM EDT

12 Burning Questions on AOL's Adap.tv Acquisition Armstrong, buyers, Web video tech players provide some thoughts

AOL made a lot of noise this morning by announcing a $400 million deal to acquire the Web video ad platform company Adap.tv. In fact, it's a bigger deal than…

August 7, 2013, 1:47 PM EDT

AOL to Acquire Video Exchange Adap.tv for $405 Million Deal puts portal in central position as Web ad mart shifts to programmatic

AOL announced it has reached an agreement to acquire the video ad exchange platform company Adap.tv for $405 million. The deal puts AOL squarely in the middle of the ongoing shift…

August 7, 2013, 8:28 AM EDT

AOL to Launch Programmatic Upfront During Advertising Week Plan is to jump-start a marketplace for machine-sold ads

AOL is attempting to ignite a large-scale, machine-driven online ad market for premium advertisers and sellers by borrowing a page from old media—all in an effort to pull more TV…

July 24, 2013, 9:00 AM EDT

Razorfish's Lord Takes Top Job at AOL Networks First task: launch partnership with Publicis Groupe

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain…

July 19, 2013, 8:24 AM EDT

Inside AOL's Live Experiment Anchor auditions, real-time video ads and an attempt at doing cable on the Web

Past the buzzy control room, the group of hopeful audition-awaiting actors, the wannabe news readers and a table of untouched sandwiches, a leggy Taekwondo champion is trying to kick her…

July 1, 2013, 12:00 AM EDT

AOL CEO Says Scalability Is Needed in Native Advertising Calls on publishers to unite around standards

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast…

June 13, 2013, 1:23 PM EDT

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