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Topic: Tim Armstrong

AOL to Acquire Personalization Tech Firm Gravity

Data company promises publishers higher engagement

AOL has agreed to acquire Gravity, a Los Angeles, Calif.-based technology company which aims to improve content discovery through vast reams of user data. According to The Wall Street Journal,…

Patch Dying? Then Why Is It Hiring?

AOL's struggling property wants you

AOL is pushing back against rumors of Patch’s imminent shutdown, so much so that it seems to still be hiring aggressively for a property that is slated to close. In fact,…

AOL Reorgs Sales Around Global Categories

Jim Norton's role expanded

AOL says brands are finally ready to do more than pay lip service to going global. So it’s reorienting its sales service to help better capture those global dollars. Jim Norton,…

AOL Urges Industry to Embrace Programmatic Buying

But 'upfront' falls short on urgency, big deals

AOL wants to go fully programmatic. The big open question is, does anyone else? And furthermore, what happens when you throw an upfront without offering anything concrete for sale? Those were some…

Yahoo Hires Former AOL Exec to Run Ad Business

Ned Brody is Marissa Mayer’s new svp of the Americas

Yahoo has officially tapped Ned Brody—who held a number of executive titles for AOL during the last decade—to run its ad sales for North America and South America. The announcement…

6 Hyperlocal Failures That Foreshadowed AOL Patch's Woes

Layoffs latest in a six-year trend of bad news

The digital hyperlocal news model took yet another hit today with AOL Patch laying off some 500 employees, nearly half of the business unit's workforce. But it's not exactly shocking…

AOL CEO Says He Apologized to Fired Patch Employee

Tim Armstrong sends staffers a memo on the firing

AOL CEO Tim Armstrong said in a memo to staffers on Tuesday that he has apologized to the Patch exec he fired during a company call on the state of the…

12 Burning Questions on AOL's Adap.tv Acquisition

Armstrong, buyers, Web video tech players provide some thoughts

AOL made a lot of noise this morning by announcing a $400 million deal to acquire the Web video ad platform company Adap.tv. In fact, it's a bigger deal than…

AOL to Acquire Video Exchange Adap.tv for $405 Million

Deal puts portal in central position as Web ad mart shifts to programmatic

AOL announced it has reached an agreement to acquire the video ad exchange platform company Adap.tv for $405 million. The deal puts AOL squarely in the middle of the ongoing shift…

AOL to Launch Programmatic Upfront During Advertising Week

Plan is to jump-start a marketplace for machine-sold ads

AOL is attempting to ignite a large-scale, machine-driven online ad market for premium advertisers and sellers by borrowing a page from old media—all in an effort to pull more TV…

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