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Topic: Tiger Woods

No, Seriously, Golf Is a Real Sport, Says Nike's New Tiger Woods Ad

At least one golfer is in great shape, anyway

Tiger Woods's latest chapter in his blood oath to Nike is this ad from Wieden + Kennedy in which the golfer is compared to a track-and-field competitor, a boxer, a…

Nike's New Tiger Woods Ad Says More About Us Than Him

Yet another twist in the kind of narrative we crave

Now that Tiger Woods has regained the top ranking on the pro golf tour, Nike is celebrating its star endorser's comeback with an online ad emblazoned with one of Woods's…

Tiger Woods and Arnold Palmer Deliver a Kung-Fu Ass Kicking in EA's New Golf Ad

Guess who's more charming?

Tiger Woods is a golf nerd, right? Right. But in fantasy video-game land, he destroys you and all your hoodlum friends, fake kung-fu style, because you're trying to steal his…

Rory McIlroy and Tiger Woods Trade Shots for Nike Golf

W+K spot echoes other sports-rivalry ads

Rory McIlroy made headlines this week by signing an endorsement deal with Nike worth a gazillion bucks (or at least $20 million a year for five years, possibly more). The…

EA Sports Made a Great Early Bet With Rory McIlroy

Nike might want him now, but EA Sports was the brand that bet early on Rory McIlroy, the young golfer from Northern Ireland who won the U.S. Open this weekend—following…

Tiger Woods learns to focus in Gatorade ad

Here's the first ad in the new "Woods of Wisdom" campaign for Gatorade Tiger from TBWA\Chiat\Day, Los Angeles. The animated spot promotes the reformulated Gatorade Tiger Focus drink (which…

EA caught using Xbox gameplay in Wii spot

An Electronic Arts commercial for Tiger Woods PGA Tour 09 has been banned in the U.K. in its current form for using Xbox 360 footage to promote the Wii…

It's not a glitch. Tiger does walk on water.

Electronic Arts doesn't make mistakes. That's clear from this nifty bit of customer outreach. What happened was: A player of EA's Tiger Woods PGA Tour '08 found a glitch in…

Tiger Woods would love to carry your clubs

Tee Off With Tiger, a new Buick promotion from Digitas, troubles me. Fans guessing Tiger Woods’s score on each hole he plays between now and the fall have a…

Good timing (again) for new Nike Golf spot

Nike did not have a new Rocco Mediate commercial ready to go if he had won the U.S. Open playoff yesterday. But what do you know, it does have this…

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