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Topic: Tiger Woods

Tiger Woods' Road Back to Golf's Spotlight He didn't win at Augusta, but he's back on everyone's radar

The No. 1-ranked golfer in the world, Tiger Woods failed to win his fifth green jacket this weekend at the Masters on Augusta National. Instead, Australian Adam Scott wore the…

April 15, 2013, 5:37 PM EDT

Nike's New Tiger Woods Ad Says More About Us Than Him

Now that Tiger Woods has regained the top ranking on the pro golf tour, Nike is celebrating its star endorser's comeback with an online ad emblazoned with one of Woods's…

March 27, 2013, 9:16 AM EDT

Tiger Woods and Arnold Palmer Deliver a Kung-Fu Ass Kicking in EA's New Golf Ad Guess who's more charming?

Tiger Woods is a golf nerd, right? Right. But in fantasy video-game land, he destroys you and all your hoodlum friends, fake kung-fu style, because you're trying to steal his…

March 26, 2013, 3:28 PM EDT

Kirshenbaum Joins Nike Roster With SB Ad Sports stars pump up Eric Koston in spot

Eric Koston is so legendary, even Tiger Woods is talking him up. So says a new TV ad from Nike. If you're wondering who Eric Koston is—he's a veteran pro skateboarder,…

March 22, 2013, 7:59 PM EDT

Top 10 Commercials of the Week: Jan. 11-18 Rory becomes Tiger, people become sushi, and William Shatner becomes Kaley Cuoco's dad

This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to…

January 18, 2013, 8:35 AM EST

Rory McIlroy and Tiger Woods Trade Shots for Nike Golf W+K spot echoes other sports-rivalry ads

Rory McIlroy made headlines this week by signing an endorsement deal with Nike worth a gazillion bucks (or at least $20 million a year for five years, possibly more). The…

January 16, 2013, 9:14 AM EST

Get Real Forget the celebs. Marketers are using ordinary folks to give their ads a dose of realism

For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million…

May 1, 2012, 6:08 AM EDT

Masters Ratings Falter as Final Round Falls on Easter Sunday Low HUT levels, wilting Tiger add up to 8-year low for CBS

A two-hole playoff matching the country’s highest-ranked golfer and the winner of the 2010 British Open wasn’t enough to keep viewers locked in for CBS’ coverage of The Masters. Final-round coverage…

April 9, 2012, 3:41 PM EDT

Golf Titles Gear Up for Masters Tournament 'Sports Illustrated,' Condé Nast magazines pushing special content

March Madness may be the big news in sports at the moment, but for golf fans across the country, it’s all about April—and the Masters. The tournament, which takes place…

March 12, 2012, 10:50 AM EDT

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