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Topic: Tiger Woods

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

October 6, 2014, 8:27 AM EDT

Ad of the Day: Proud New Yorkers (and a Few Other Familiar Faces) Tip Their Hats to Derek Jeter Jordan Brand's round of respect for a retiring legend

Respect. That’s what Derek Jeter of the New York Yankees is about. Everyone from Tiger Woods and Michael Jordan to Yankee haters tip their caps to Jeter in an epic…

July 14, 2014, 8:30 AM EDT

Fox Sports Grabs Rights to Golf’s U.S. Open High bid displaces NBC Sports, ESPN

On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf…

August 7, 2013, 11:23 PM EDT

Spirit Airlines Begins Advertising Search Low-cost carrier markets mainly online

Spirit Airlines is contacting agencies about its creative and media business, according to sources. The carrier, which spends most of its marketing dollars online, has a budget of more than $5…

July 15, 2013, 10:03 AM EDT

No, Seriously, Golf Is a Real Sport, Says Nike's New Tiger Woods Ad At least one golfer is in great shape, anyway

Tiger Woods's latest chapter in his blood oath to Nike is this ad from Wieden + Kennedy in which the golfer is compared to a track-and-field competitor, a boxer, a…

June 11, 2013, 2:31 PM EDT

What Is 'Mudvertising' and Why Are Marketers Diving In? It's not about winning

Most marketers wouldn’t want to have their names dragged through the mud. But not some brands. After years of prodigious growth, “mudventure” obstacle racing has oozed into the mainstream, with top brands…

May 27, 2013, 10:27 PM EDT

Tiger Woods' Road Back to Golf's Spotlight He didn't win at Augusta, but he's back on everyone's radar

The No. 1-ranked golfer in the world, Tiger Woods failed to win his fifth green jacket this weekend at the Masters on Augusta National. Instead, Australian Adam Scott wore the…

April 15, 2013, 5:37 PM EDT

Nike's New Tiger Woods Ad Says More About Us Than Him Yet another twist in the kind of narrative we crave

Now that Tiger Woods has regained the top ranking on the pro golf tour, Nike is celebrating its star endorser's comeback with an online ad emblazoned with one of Woods's…

March 27, 2013, 9:16 AM EDT

Tiger Woods and Arnold Palmer Deliver a Kung-Fu Ass Kicking in EA's New Golf Ad Guess who's more charming?

Tiger Woods is a golf nerd, right? Right. But in fantasy video-game land, he destroys you and all your hoodlum friends, fake kung-fu style, because you're trying to steal his…

March 26, 2013, 3:28 PM EDT

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