Advertisement

Topic: Tide

4 Ways to Reimagine Your Company's Organization and Keep Pace in the Digital Age

First step is clarifying business objectives

Chief digital officer. Center of excellence. Digital by design. Large companies with entrenched organizational dynamics are struggling to figure out how digital plays into their business models. It's been more than…

This Fake 'Tide to Go' Ad Perfectly Spoofs Lingering Opposition to Gay Marriage

Kim Davis would not approve

Tide has already made one commercial featuring a gay couple—it's been airing in Canada, as Procter & Gamble considers bringing it to the U.S.. And now, an ad for Tide…

When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?

Spot has tested in Canada

After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year. The packaged goods giant reiterated that position…

Chances Are, the Clothes You're Wearing Right Now Have Been Washed in Tide

How the detergent has reigned for 68 years

Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that…

Vine Just Got Much Better for Marketers

Now allows footage shot from any camera

Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to…

P&G Wants to Shelve Up to 100 Brands

Focuses instead on big sellers like Tide and Crest

Procter & Gamble, the largest packaged-goods player in the world, disclosed in an earnings call this morning that it will divest or shed 90 to 100 of its brands in…

The 5 Things Marketers Are Saying About Vine's Loop Count

Initial brand stats surprise

Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on…

Tide's Game of Thrones Social Play Shows It's Not Afraid of a Little Blood

Infographic is just the latest example

The creatives behind Tide's recent social media endeavors seem to be fans of Hershell Gordon Lewis, the horror movie industry's "Godfather of Gore" and a longtime direct marketing copywriter for…

Check Out Tide's Extensive Vine Push for the Olympics

P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

A Play-by-Play From Jaguar's Super Bowl Social Media Lair

Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

Advertisement