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Topic: Tide

Check Out Tide's Extensive Vine Push for the Olympics P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

February 21, 2014, 2:24 PM EST

A Play-by-Play From Jaguar's Super Bowl Social Media Lair Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

February 3, 2014, 2:08 PM EST

Tide Will Try to Hijack Butterfinger's Super Bowl Spot With Vines Detergent's raid includes 10 to 20 social videos

In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.…

February 2, 2014, 5:24 PM EST

Halloween Poll: Is Oreo or Tide's 'The Shining' Vine Best? Season is ripe for six-second branded fun

Halloween is a scary good opportunity for brands to have fun with Twitter's nascent video platform, Vine. Tide has been doing several Vine videos in the spirit of the holiday, including…

October 31, 2013, 6:07 AM EDT

Tide’s Halloween Vines Are Now Everywhere And with the help of Digitas, brand keeps cranking them out

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using…

October 27, 2013, 10:45 PM EDT

Tide Is Using 7 Vines for Halloween—a Killer Time of Year for Social Video This just makes way too much sense

Talk about low-hanging fruit (perhaps blood oranges). Tide has debuted a fun, seven-part Halloween campaign using Vine, Twitter's increasingly popular six-second mobile-social video platform. The first video, which went live this…

October 18, 2013, 11:57 AM EDT

Tide's Shark Week Twitter Vine Is Bloody Good Volkswagen, Weather Channel also jump

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week. And yet marketers of the Procter & Gamble…

August 5, 2013, 1:54 PM EDT

How Starcom's Twitter Deal Was Born Tide, and Laura Desmond's breakfast with Dick Costolo

CANNES, France — Starcom Media Vest Group, along with a host of its Publicis brethren, took over The Majestic on the Croisette during the Lions Festival, holding court alongside companies…

June 18, 2013, 3:01 AM EDT

How to Attract Eyeballs to Branded Content Millions more pageviews

Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…

May 13, 2013, 10:28 PM EDT

P&G Profits Up But Revenue Falls Short Packaged goods brands cites 'choppy' global market

While Procter & Gamble's profits rose 6 percent in the third quarter due to cost-cutting and gained market share in North America, revenue fell short of analyst expectations, The Washington…

April 24, 2013, 4:44 PM EDT

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