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Topic: Tide

Chances Are, the Clothes You're Wearing Right Now Have Been Washed in Tide

How the detergent has reigned for 68 years

Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that…

Vine Just Got Much Better for Marketers

Now allows footage shot from any camera

Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to…

P&G Wants to Shelve Up to 100 Brands

Focuses instead on big sellers like Tide and Crest

Procter & Gamble, the largest packaged-goods player in the world, disclosed in an earnings call this morning that it will divest or shed 90 to 100 of its brands in…

The 5 Things Marketers Are Saying About Vine's Loop Count

Initial brand stats surprise

Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on…

Tide's Game of Thrones Social Play Shows It's Not Afraid of a Little Blood

Infographic is just the latest example

The creatives behind Tide's recent social media endeavors seem to be fans of Hershell Gordon Lewis, the horror movie industry's "Godfather of Gore" and a longtime direct marketing copywriter for…

Check Out Tide's Extensive Vine Push for the Olympics

P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

A Play-by-Play From Jaguar's Super Bowl Social Media Lair

Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

Tide Will Try to Hijack Butterfinger's Super Bowl Spot With Vines

Detergent's raid includes 10 to 20 social videos

In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.…

Halloween Poll: Is Oreo or Tide's 'The Shining' Vine Best?

Season is ripe for six-second branded fun

Halloween is a scary good opportunity for brands to have fun with Twitter's nascent video platform, Vine. Tide has been doing several Vine videos in the spirit of the holiday, including…

Tide’s Halloween Vines Are Now Everywhere

And with the help of Digitas, brand keeps cranking them out

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using…

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