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Topic: Tide

How This Agency Built Its Own App Using Amazon Echo

Voice skills have become big business for Rain

Last October, New York-based digital agency Rain worked with Campbell's to find a new way to push out the CPG giant's library of recipes, creating one of the first branded…

Smart Home Devices Are Giving Brands a Whole New Way to Advertise

Tide, Patrón offer tips through voice assistants

The next time you need help removing a stain from clothing or are searching for cocktail recipes, don't be surprised if help comes in the form of sponsored voice messages…

Ad of the Day: You Might Feel a Bit Dirty After Watching These Wry New Ads From Tide

Communal swim trunks? No, thanks!

Saatchi & Saatchi wrings wry humor out of some socially awkward scenarios in its latest campaign for detergent brand Tide. Look, this stuff isn't soil-yourself funny—which is kind of a shame,…

4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs

Creating a culture of purpose

A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility. Last year, Havas Worldwide's Project: Superbrand report, which surveyed 10,131 people ages 18 and over…

Nike's 'Unlimited' Series About Everyday Athletes Was the Most Remembered Olympic Ad

Google breaks down the top TV spots

To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC's broadcasts by length and frequency, including Coca-Cola, Nike…

4 Ways to Reimagine Your Company's Organization and Keep Pace in the Digital Age

First step is clarifying business objectives

Chief digital officer. Center of excellence. Digital by design. Large companies with entrenched organizational dynamics are struggling to figure out how digital plays into their business models. It's been more than…

This Fake 'Tide to Go' Ad Perfectly Spoofs Lingering Opposition to Gay Marriage

Kim Davis would not approve

Tide has already made one commercial featuring a gay couple—it's been airing in Canada, as Procter & Gamble considers bringing it to the U.S.. And now, an ad for Tide…

When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?

Spot has tested in Canada

After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year. The packaged goods giant reiterated that position…

Chances Are, the Clothes You're Wearing Right Now Have Been Washed in Tide

How the detergent has reigned for 68 years

Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that…

Vine Just Got Much Better for Marketers

Now allows footage shot from any camera

Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to…

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