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Topic: Thursday Night Football

In New Thursday Night Football Deal, CBS Will Share Games With NBC

More visability, and revenue, for the NFL

After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one…

Why Buyers Aren't Panicking About All the TV Shows Getting Trimmed This Fall

Anything's better than 'canceled'

Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows.…

CBS Announces Its Fall Premiere Dates, and It All Starts With Thursday Night Football

Supergirl premieres Oct. 26

Intent on winning the season in adults 18-49, CBS is making an aggressive early move, becoming the first broadcast network to announce its fall premiere dates. The network will kick off…

NFL Has a Lot of Leverage in Negotiating TV Deals

Networks forced to play by NFL's rules or go home

When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that…

Frito-Lay Uses Thursday Night NFL Games to Add Facebook Fans

'Click-Off' promo returns for second year

Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall. Starting Sept.…

Rivalries Abound in CBS Thursday Night Football Slate

Inaugural prime-time package could use a little Dallas dazzle

The National Football League on Wednesday night took the wraps off its 2014 regular-season schedule, and while CBS’ inaugural Thursday Night Football slate is packed with divisional rivalries, some of…

Broadcast’s Incredible Shrinking Thursday

Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

Bazinga! CBS Renews The Big Bang Theory Through 2016-17

Top comedy earns another long-term pickup

Nerds rejoice: CBS has renewed The Big Bang Theory for another three years, ensuring that Leonard, Sheldon and the rest of the gang will be yukking it up through the…

Moonves: Big Bang Theory Will Move to Accommodate NFL Games

Broadcast’s top scripted series expected to shift to Monday nights

In a bid to accommodate the hulking bruiser that is the National Football League, Leonard, Sheldon, Penny and the rest of The Big Bang Theory crew next fall will be…

4 Burning Questions About CBS’ New NFL Package

Football will be a game-changer

In securing the rights to the National Football League’s new Thursday night franchise, CBS effectively pulled the rug out from under its broadcast competition. While it’s no secret that NBC…

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