Thursday Night Football | Adweek
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Topic: Thursday Night Football

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NFL Caps Another Powerhouse Season While deliveries dip slightly, football remains the only game in town

While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011. According to Nielsen live-plus-same-day data, the 101 games televised…

January 4, 2013, 4:25 PM EST

NFL Network Scares Up Record Ratings Expanded Thursday Night Football slate helps double ad sales dollars

NFL Network’s beefed-up slate of live Thursday Night Football broadcasts put up record numbers, averaging 6.35 million viewers over the course of 13 games. According to Nielsen live-plus-same-day data, TNF delivered…

December 19, 2012, 2:36 PM EST

Media Buyers Suit Up for NFL Season NFL Network leverages fantasy draft as a means to sell its 13-game slate

The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party. In what will be the…

August 23, 2012, 8:00 PM EDT

NFL Network Scores Carriage Deal With Cablevision Agreement leaves Time Warner Cable as the last major MSO holdout

After years of being all but shut out of the nation’s top market, NFL Network has established a beach head in the greater New York DMA, inking a multi-year agreement…

August 16, 2012, 12:38 PM EDT

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