Topic: Thor Fridriksson

Mondelez Taps QuizUp to Mobilize On-Pack Codes

Teams up with One Direction for second year

For years, packaged-goods brands have relied on marketing tactics that ask consumers to cut out the codes found on packages to drive sales. In exchange for mailing in these codes,…

QuizUp Tops 1 Million Downloads on Android, Too

Fast start similar to Apple version

QuizUp has more than one million Android signups since being made available on the mobile operating system on March 6, according to the count on Google’s Play store. The trivia…

How Much Do You Know About One of the Fastest-Growing iPhone Apps?

Take the QuizUp

QuizUp is among the fastest-growing apps on the iPhone, and it barely spent a penny on marketing. That’s rare for a game industry that invests to boost app rankings and…