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Topic: Thjnk

This Audi Emits Nothing but Water Vapor, So Its Billboards Are Made of That Too

More innovative outdoor from thjnk

Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice…

Ad of the Day: Epic Audi Spot With Marauding Mechanics Is Ridiculously Fun

Thjnk's grand approach to service

Getting your car serviced by a dealer, rather than some random mechanic, isn't just a smart idea. It's a triumph of good over evil. That's the message of this entertaining, intentionally…

Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together

Luckily, there's help

Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can't Ikea? And the company does in these fun billboards, from German agency thjnk, that…

How an Agency's Fight Against AIDS Led to an Unforgettable Moment With Bono

After 4 years of work, .hiv domain has its moment in the spotlight

Jonathan Ive, Apple design svp (Getty Images) It was one of the most interesting and unscripted moments of this year's Cannes Lions, and it only happened because one man was willing…

Ikea's Family Tree Ads Show the Beds on Which Each New Generation Was Conceived

Kitchen tables and sinks, too

Ikea would like to remind you that the odds are pretty good your parents produced you by having sex on its furniture. New print ads from the brand in Germany offer…

Ikea's Amazing RGB Billboard Is One of the Coolest Ads It's Ever Made

Making the most of limited space

Outdoor ad geeks, here's your latest bit of brilliance, courtesy of Ikea. German ad agency Thjnk and production studio I Made This teamed up to create Ikea's "RGB billboard," which—much like…

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