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Google Cracks Down on Marketers' Access to Data Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

October 3, 2014, 2:02 PM EDT

Advertisers Pay 3 Times More for Cookie-Based Ads But will consumer privacy regulation alter the landscape?

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. While that may not seem so surprising, the study, to…

February 10, 2014, 6:00 AM EST

Google Coughs Up Cookie Dough for Apple Breach Paying $17M in privacy lapse

Google agreed to pay a total of $17 million to 36 states and Washington, D.C. to settle a privacy suit for trying to beat Apple’s cookie restrictions on its Safari…

November 18, 2013, 4:15 PM EST

Cross-Device Tracking Could Be Next Privacy Target in DC Sen. Markey asks FTC to open investigation into device fingerprinting

The relatively new practice of tracking consumers across their digital devices in order to serve up more relevant advertising is beginning to draw scrutiny among Washington policymakers. Called digital fingerprinting, the…

October 10, 2013, 5:36 PM EDT

Do Not Track Advocate Mozilla Supports Some Tracking Advertisers see Web company's move as ironic

Mozilla is taking an "everyone but me" approach to Do Not Track. While the browser company is working on a plan to block third-party cookies from tracking people's Web activity,…

July 25, 2013, 2:42 PM EDT

Mozilla Moves Ahead With Do Not Track Browser IAB calls the move a 'nuclear first strike'

Much to the disappointment of the digital advertising establishment, Mozilla is going ahead with plans to automatically block third-party cookie tracking in its Firefox browser. Mozilla first announced its Do Not…

June 19, 2013, 7:37 PM EDT

Small Internet Businesses Head to Hill With Mozilla Topping Agenda 960 have signed petition urging Mozilla change plans

Small Internet publishers have been to Washington before to tell their story, but this time they are gathering with a singular purpose: to persuade lawmakers to put more pressure on…

May 31, 2013, 4:12 PM EDT

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