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Topic: Thinkmodo

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks? Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

April 1, 2013, 10:57 PM EDT

Making Viral Matter For thinkmodo it aways begins with a brand new idea

March 20, 2013, 10:53 AM EDT

Shocking Attempted Murder Turns Out to Be Just Another Marketing Stunt What if you were ambushed like this?

So, you're feeling kind of blah and waiting for the elevator and sipping your latte, and the door opens and some guy is choking some other guy on the floor,…

March 6, 2013, 11:58 AM EST

Dead Girl Haunts Beauty-Salon Patrons in Chilling Stunt for Horror Movie Thinkmodo bends over backwards

Scaring the crap out of people in their everyday lives is horror-movie marketing 101. There are countless examples—my favorite probably being the old Ring Two stunt that sent people a…

February 27, 2013, 11:19 AM EST

Portrait: Thinkmodo Viral videos are this New York agency's stock in trade, minus babies or cats

Specs Who Co-founders Michael Krivicka (l.) and James Percelay What Viral video marketing agency Where Outside New York offices Each time a mysterious new viral gimmick breaks on YouTube, among the first questions that…

December 6, 2012, 6:19 AM EST

Intelligent Popcorn Launcher Lobs Pieces Right Into Your Mouth Best device ever made?

Oh, look—a voice-activated machine that pinpoints the exact location of your mouth, and then automatically lobs a piece of popcorn right into your gaping pie hole. It was invented so…

September 20, 2012, 4:47 PM EDT

Dropped by Dish, AMC's Zombies Invade NYC 'Walking Dead' stunt rallies fans against blackout

When there's no more room in hell, the dead will walk the earth. And when there's no more AMC on Dish Network, the dead will walk New York City. Viral…

August 1, 2012, 8:05 AM EDT

Flying People Spotted Over NYC in Movie Promotion Stunt Somehow, they aren't shot down

Thinkmodo kept with its "Do a weird thing in New York" approach to viral marketing by remote-piloting three person-shaped RC planes around the city for the upcoming movie Chronicle. Since…

January 31, 2012, 3:57 PM EST

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