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Topic: Thanksgiving

#TBT: A Look Back at TV's Must-Watch Thanksgiving Promo Leftovers

Networks have aired some truly odd stuff over the years

This week's look back to television treasures of yore goes beyond Throwback Thursday. It's Throwback Thanksgiving! While we usually focus on unearthing memorable (for better and for worse) TV promos, an…

Why Broadcast TV Is So Thankful for Thanksgiving

Live shows and turkey draw people to the tube

When network executives and advertisers sit down for Thanksgiving dinner on Thursday, they will have plenty to be thankful for: Thanksgiving Day is now home to four of fall's most-watched…

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7

Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving

Black Friday is creeping forward

The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number…

Infographic: Holiday Guide to Mobile Marketing

Stats show emerging space should be bigger than ever this year

With Thanksgiving only 10 days away, how will mobile will affect in-store and e-commerce sales during the holiday season? The true "Year of Mobile" occurred sometime in the last several…

NFL Caps Another Powerhouse Season

While deliveries dip slightly, football remains the only game in town

While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011. According to Nielsen live-plus-same-day data, the 101 games televised…

Retailers Jockey for Holiday Mobs

Online, mobile sales fuel race for early dollars

It's a familiar story. After Thanksgiving, hordes of holiday shoppers race to big box stores, shoving each other out of the way to get the best deals. Retailers jockey to…

10 Thanksgiving Episodes: Not a Turkey Among Them

Everything else is just gravy

Thanksgiving is a time for reflection, for gratitude, for football and for marathoning the James Bond movies. It's also a time when the braver TV writers try paying tribute to…

Mobile Thursday?

Plans for Thanksgiving Day smartphone and tablet shopping almost double, Digitas study finds

When evening comes November 22, forget the turkey. Grab your gadget and get ready to buy. In fact, 28 percent of adult smartphone and tablet owners plan to shop using those…

NBC Gobbles Up NFL Ad Dollars

Historic Thanksgiving night broadcast commands a staggering unit cost of $975,000

On Thursday, tens of millions of Americans woozy on tryptophan and cranberry sauce will mark a brand new Turkey Day tradition, as NBC presents the first NFL game to be…

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