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Topic: Thanksgiving

Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving Black Friday is creeping forward

The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number…

November 20, 2013, 6:33 AM EST

Infographic: Holiday Guide to Mobile Marketing Stats show emerging space should be bigger than ever this year

With Thanksgiving only 10 days away, how will mobile will affect in-store and e-commerce sales during the holiday season? The true "Year of Mobile" occurred sometime in the last several…

November 19, 2013, 11:44 AM EST

NFL Caps Another Powerhouse Season While deliveries dip slightly, football remains the only game in town

While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011. According to Nielsen live-plus-same-day data, the 101 games televised…

January 4, 2013, 4:25 PM EST

Retailers Jockey for Holiday Mobs Online, mobile sales fuel race for early dollars

It's a familiar story. After Thanksgiving, hordes of holiday shoppers race to big box stores, shoving each other out of the way to get the best deals. Retailers jockey to…

November 22, 2012, 7:19 AM EST

10 Thanksgiving Episodes: Not a Turkey Among Them Everything else is just gravy

Thanksgiving is a time for reflection, for gratitude, for football and for marathoning the James Bond movies. It's also a time when the braver TV writers try paying tribute to…

November 21, 2012, 12:40 PM EST

Mobile Thursday? Plans for Thanksgiving Day smartphone and tablet shopping almost double, Digitas study finds

When evening comes November 22, forget the turkey. Grab your gadget and get ready to buy. In fact, 28 percent of adult smartphone and tablet owners plan to shop using those…

November 19, 2012, 8:00 AM EST

NBC Gobbles Up NFL Ad Dollars Historic Thanksgiving night broadcast commands a staggering unit cost of $975,000

On Thursday, tens of millions of Americans woozy on tryptophan and cranberry sauce will mark a brand new Turkey Day tradition, as NBC presents the first NFL game to be…

November 19, 2012, 12:02 AM EST

The Incredible Shrinking Christmas Nickelodeon's ratings woes and lackluster toy sales have clients saying, 'Bah, humbug'

As anyone who’s ever cracked open an Econ 101 textbook will tell you, there’s something a little goofy happening at the moment in the kids television market. Despite flattened demand…

November 19, 2012, 12:00 AM EST

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