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Topic: Texting

Mobile NFL Fans Share via Facebook Far More Than Twitter

RadiumOne survey shows a 6-1 differential between social platforms

According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or…

I Think We’re Parked in Alaska

Mall of America uses SMS to aid stranded Black Friday shoppers

With Black Friday nigh upon us, mall-based retailers everywhere—not least of them the 520 or so stores inside Bloomington, Minnesota’s Mall of America—have visions of packed parking lots dancing in…

Text Message Marketing Is Still a Thing

Consumer interest on the rise...a little

If you compare mobile marketing with TV networks, text message campaigns would be PBS. They’re not sexy, and they’re not enormously popular, but they’re still kicking around, somewhat. According to…

SMS Sends SOS

Is texting in trouble?

Wireless carriers will need to look for new bread and butter. Companies like AT&T and Verizon Wireless are likely a bit uneasy in the face of the recent proliferation of…

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