Topic: Texting

Kia Wrecks the Alphabet in This Gripping, Surprisingly Visceral Anti-Texting PSA

Twisted metal letters

Don't be a crash text dummy. Kia Motors takes an unexpected turn in the war on texting and driving with a new ad that dramatically destroys letters of the alphabet, all…

Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad

A cautionary tale, told through emoji

On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb…

Texting While Walking Is Bad, but Guess What's Worse?

New PSAs contrast embarrassment with manslaughter

Traffic safety efforts shouldn't play it safe. These days, it's often a case of gore or bore—or at least trying something beyond the expected. PSAs lacking visual punch quickly fade…

Words cut short in texting-and-driving PSAs

Sorry to harsh your waterslide buzz, but here are some spare, sobering AT&T PSAs about texting and driving. As that infamous Welsh campaign taught us, texting on the road…