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Topic: Texting

Ad of the Day: A Reality Show's Stars Learn a Devastating Lesson About Distracted Driving

@SummerBreak cast meets an unexpected interviewer

The teenage stars of YouTube reality series @SummerBreak take an emotional ride in this road-safety PSA with a reveal so powerful, it reduces some of them to tears. Part of AT&T's…

Sprint Turned a Wrecked Car Into a Mangled Emoji for This 'Don't Text and Drive' Sculpture

Artwork hits Miami

April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday. Titled "The Last Emoji," it was…

People Freaked Out When AMC Theaters Floated a Pro-Texting Policy for Movies, So It Reversed Course

A brief brouhaha

AMC Theaters floated the idea of changing its policy to allow texting during movies this week, and it lasted about as long as a Snapchat message.  Speaking with Variety on Wednesday, AMC…

This Drunk-Driving Cabbie Angers His Passengers in a PSA With a Powerful Twist Ending

How much would you tolerate?

Would you tolerate your cab driver drinking and driving? The passengers in MullenLowe's new hidden-camera PSA for the Safe Roads Alliance certainly don't. From the moment they see their cabbie taking…

Here's How Yahoo's New Messaging App Silently Combines Texting and Video

Users will express themselves without sound

Yahoo just released a messaging app, Livetext, which lets people chat on their phones while viewing each other on video. Here's the kicker: The video app doesn't offer sound. So, users…

Kia Wrecks the Alphabet in This Gripping, Surprisingly Visceral Anti-Texting PSA

Twisted metal letters

Don't be a crash text dummy. Kia Motors takes an unexpected turn in the war on texting and driving with a new ad that dramatically destroys letters of the alphabet, all…

Mobile NFL Fans Share via Facebook Far More Than Twitter

RadiumOne survey shows a 6-1 differential between social platforms

According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or…

Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad

A cautionary tale, told through emoji

On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb…

I Think We’re Parked in Alaska

Mall of America uses SMS to aid stranded Black Friday shoppers

With Black Friday nigh upon us, mall-based retailers everywhere—not least of them the 520 or so stores inside Bloomington, Minnesota’s Mall of America—have visions of packed parking lots dancing in…

Text Message Marketing Is Still a Thing

Consumer interest on the rise...a little

If you compare mobile marketing with TV networks, text message campaigns would be PBS. They’re not sexy, and they’re not enormously popular, but they’re still kicking around, somewhat. According to…

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