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Topic: Texting

Kia Wrecks the Alphabet in This Gripping, Surprisingly Visceral Anti-Texting PSA

Twisted metal letters

Don't be a crash text dummy. Kia Motors takes an unexpected turn in the war on texting and driving with a new ad that dramatically destroys letters of the alphabet, all…

Mobile NFL Fans Share via Facebook Far More Than Twitter

RadiumOne survey shows a 6-1 differential between social platforms

According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or…

Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad

A cautionary tale, told through emoji

On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb…

I Think We’re Parked in Alaska

Mall of America uses SMS to aid stranded Black Friday shoppers

With Black Friday nigh upon us, mall-based retailers everywhere—not least of them the 520 or so stores inside Bloomington, Minnesota’s Mall of America—have visions of packed parking lots dancing in…

Text Message Marketing Is Still a Thing

Consumer interest on the rise...a little

If you compare mobile marketing with TV networks, text message campaigns would be PBS. They’re not sexy, and they’re not enormously popular, but they’re still kicking around, somewhat. According to…

Texting While Walking Is Bad, but Guess What's Worse?

New PSAs contrast embarrassment with manslaughter

Traffic safety efforts shouldn't play it safe. These days, it's often a case of gore or bore—or at least trying something beyond the expected. PSAs lacking visual punch quickly fade…

SMS Sends SOS

Is texting in trouble?

Wireless carriers will need to look for new bread and butter. Companies like AT&T and Verizon Wireless are likely a bit uneasy in the face of the recent proliferation of…

Words cut short in texting-and-driving PSAs

Sorry to harsh your waterslide buzz, but here are some spare, sobering AT&T PSAs about texting and driving. As that infamous Welsh campaign taught us, texting on the road…

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