Topic: Texting
With Black Friday nigh upon us, mall-based retailers everywhere—not least of them the 520 or so stores inside Bloomington, Minnesota’s Mall of America—have visions of packed parking lots dancing in…
If you compare mobile marketing with TV networks, text message campaigns would be PBS. They’re not sexy, and they’re not enormously popular, but they’re still kicking around, somewhat. According to…
Traffic safety efforts shouldn't play it safe. These days, it's often a case of gore or bore—or at least trying something beyond the expected. PSAs lacking visual punch quickly fade…
Wireless carriers will need to look for new bread and butter. Companies like AT&T and Verizon Wireless are likely a bit uneasy in the face of the recent proliferation of…
Sorry to harsh your waterslide buzz, but here are some spare, sobering AT&T PSAs about texting and driving. As that infamous Welsh campaign taught us, texting on the road…
