Topic: text messages

Sprint to Pay $7.5 Million for Violating FCC's Do Not Call Rules

Agreement is largest of its kind

Sprint agreed to pay a record $7.5 million for violating the Federal Communications Commission's Do Not Call rules, the largest such settlement ever reached by the agency. An FCC investigation…

Are Marketers Ready for New Telemarketing Rules?

New FCC regs could cause headaches and lawsuits

A new telemarketing rule that goes into effect this Wednesday could cause marketers a lot of headaches and potential lawsuits in the coming days. By Oct. 16, marketers must get prior…

Learn How Ads Get Zapped to Cellphones With This Infographic

Geofencing explained with easy-to-understand images

Even though brands such as Ford, Starbucks and L'Oréal have been testing geofencing in recent years, the location-based marketing practice is still a mystery to the grand majority of industry…