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Sprint to Pay $7.5 Million for Violating FCC's Do Not Call Rules Agreement is largest of its kind

Sprint agreed to pay a record $7.5 million for violating the Federal Communications Commission's Do Not Call rules, the largest such settlement ever reached by the agency. An FCC investigation…

May 19, 2014, 5:12 PM EDT

Are Marketers Ready for New Telemarketing Rules? New FCC regs could cause headaches and lawsuits

A new telemarketing rule that goes into effect this Wednesday could cause marketers a lot of headaches and potential lawsuits in the coming days. By Oct. 16, marketers must get prior…

October 11, 2013, 3:52 PM EDT

Learn How Ads Get Zapped to Cellphones With This Infographic Geofencing explained with easy-to-understand images

Even though brands such as Ford, Starbucks and L'Oréal have been testing geofencing in recent years, the location-based marketing practice is still a mystery to the grand majority of industry…

August 16, 2013, 6:00 AM EDT

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