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Topic: Tesco Mobile

5 Awesome Branded Twitter Plays of 2013 Which companies made the list?

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it…

December 26, 2013, 9:53 PM EST

Why Tesco Mobile's Hilarious Twitter Feed Is Actually No Joke Serious strategy for gaining share

After our article on Monday about Tesco Mobile's trolling-the-trolls Twitter feed, the company's digital marketing agency, Jam, reached out—and we were able to meet the brainiacs behind the strategy. While the…

October 30, 2013, 1:54 PM EDT

Is This the World's Chattiest, Cattiest Corporate Twitter Account? Tesco Mobile can't shut up

When a product or service is less than stellar, people often take their complaints to Twitter instead of suffering through an automated call. While many brands respond with a buttoned-up…

October 28, 2013, 3:22 PM EDT

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