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Topic: Tesco Mobile

5 Awesome Branded Twitter Plays of 2013

Which companies made the list?

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it…

Why Tesco Mobile's Hilarious Twitter Feed Is Actually No Joke

Serious strategy for gaining share

After our article on Monday about Tesco Mobile's trolling-the-trolls Twitter feed, the company's digital marketing agency, Jam, reached out—and we were able to meet the brainiacs behind the strategy. While the…

Is This the World's Chattiest, Cattiest Corporate Twitter Account?

Tesco Mobile can't shut up

When a product or service is less than stellar, people often take their complaints to Twitter instead of suffering through an automated call. While many brands respond with a buttoned-up…

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