Topic: Tesco

Tesco Ambushes Poor Shoppers in a Tricked-Out 'Spookermarket' for Halloween

Did that cart just move?

Boy, a lot of creeps work at Tesco these days. Or so it would seem from BBH London's "Spookermarket" campaign, which includes an amusing 90-second hidden-camera video, shot in one of…

72andSunny Takes a Global Role on Unilever's Axe

Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

Tesco, Britain's Largest Grocer, Leaves Wieden + Kennedy for BBH

Coveted account spends $170 million annually

The London office of Bartle Bogle Hegarty is the new creative lead for Tesco, the U.K.'s largest retailer and one of the country's biggest ad spenders, at nearly $170 million…

Tesco Puts On an Insane Christmas Light Show, Proves Commitment to Holiday Spirit

Time to start digging out those ornaments, folks

The annual British Christmas ad wars are heating up, and Tesco wants people to know it's armed with lots of the obligatory bright lights and endearingly ridiculous ornaments. A new TV…

Bad Grammar Are Bad for Branding

Why is marketing becoming increasingly illiterate?

Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online…

5 Awesome Branded Twitter Plays of 2013

Which companies made the list?

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it…

Adweek's Top 5 Commercials of the Week: Nov. 8-15

Don't look now, but the holidays are upon us. Vote for this week's best spot

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very…

Ad of the Day: Tesco Channels Old Home Movies in Nostalgic Christmas Spot

Clark Griswold would be proud

In Britain, where Christmas ads are a pretty big deal, the battle for this season's supremacy continues with the Tesco ad below, from Wieden + Kennedy in London. And it…

Publicis Seattle Chief Heads East to BBDO

Takes managing director role, lead on AT&T

Mark Cadman, the CEO of Publicis Seattle, is joining BBDO as evp and managing director of North America with oversight of the agency’s AT&T business. Cadman, who moved to the U.S.…