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Topic: Terry Crews

Want to Sell Men's Grooming Products? Hire an Athlete, Not a Hollywood Star

Guys prefer 'strong, virile' pitchmen

When it comes to endorsing beauty brands, actresses are a popular choice. Think Jennifer Lawrence for Dior, Eva Mendes for Estée Lauder and Keira Knightley for Chanel. But for selling,…

Deposit Bits of Nature Into Old Spice's Weird Vending Machine, Get Even Stranger Stuff Back

Got a pinecone? Trade it for a Sega Genesis

To promote a new collection of scents—Timber, Amber and Citron—Old Spice has placed a rather generous and oddly specific machine in Grand Central Terminal's Vanderbilt Hall. Nestled behind fake pine trees…

Terry Crews Screams Again for Old Spice, Particularly When He Sees Mrs. Terry Crews

Electric shavers ad is a real nightmare

Ready for more screaming, twitchy muscles, explosions and horrifying hallucinations? Good, because Terry Crews just made another Old Spice commercial. The ad, by Wieden + Kennedy and directors Fatal Farm, continues…

Terry Crews Can Shave Anything With His Old Spice Razor, Including Tiny Terry Crews

Spokes-screamer returns to launch new line

It's been almost a year since we've seen Terry Crews psychotically scream his way through an Old Spice sales pitch. So, to make up for lost time, we get twice…

The Muppets Mentor Terry Crews in Toyota's Super Bowl Ad

Teaser for upcoming :60

After watching Terry Crews scream his way through many an Old Spice ad, it's hard to imagine him as boring. But that's the premise of Toyota's upcoming Super Bowl ad…

Terry Crews Makes Muscle Music (and You Can, Too) for Old Spice

Play around with interactive Vimeo clip

Terry Crews, the somewhat lesser known but infinitely louder and more muscle-y Old Spice guy, is back with a raucous new project for the men's care brand—Old Spice Muscle Music.…

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