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Topic: Tennis

Jo-Wilfried Tsonga Prepares for the French Open by Practicing Against Twitter

Tweet & Shoot stunt goes live today

French tennis star Jo-Wilfried Tsonga is preparing to play against a robot. Surprisingly, it's not Roger Federer, renowned for his robotically stiff commercial acting and machine-like winning ways (including those…

Portrait: Hush

A design company translates conceptual thinking and marketing strategy into visual experiences.

Specs Who Standing: creative partner David Schwarz (left), creative director Jodi Terwilliger. Sitting: creative partner Erik Karasyk (left), head of production Ryan McGrath What Design company Where Brooklyn offices Hush not only heightened the competition on the court…

Inside IBM's U.S. Open Digital Expo

Heineken and Xerox also serve Twitter winners

During a rain-soaked evening this week in Flushing Meadows, Queens, N.Y., middle school kids took shelter while playing with IBM’s billboard-sized “Game Changer Interactive Wall” touch screen, which was found…

Love 15: The Most-Viral Tennis Ads Ever

Federer, Nadal and Djokovic rule the sport's advertising, too

With the Wimbledon final looming on Sunday, it feels like a good time to look at some classic tennis ads. Unruly Media has a nice list of the most-shared tennis…

Perspective: The Backhand Boys

Two generations ago, tennis stars were good for a sneaker endorsement. Today, they've got the balls for much more

In the early 1970s, long before there were high-tech carbon-fiber tennis racquets and nitrogen-pressured tennis balls to help, Roscoe Tanner pioneered the sudden-death serve. He could send the ball screaming…

British People 'Like' Andy Murray, but Could Like Him More

Tennis star Andy Murray seeks to shrug off his gruff demeanor and appear more likable in this commercial for Head racquets. In the spot, which lasts too long and plays…

WTA's Striking New Ad Campaign: Exploitative or Just Awesome?

A new global ad campaign for women's tennis tries to capture both the grit and the glam that have become the calling cards of the sport's modern stars. And while…

Sexy Serena Williams gaming spot is leaked

This commercial for Serena Williams's butt was never meant to see the light of day. Oh, sorry, actually it's for a tennis video game called Top Spin 4—my mistake. The…

Melanie Oudin aims to prove sponsors right

Melanie Oudin is back at the U.S. Open and hoping to live up to weighty expectations—those of fans and sponsors alike. The 18-year-old American was the Cinderella of last…

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