Topic: Tennis

Love 15: The Most-Viral Tennis Ads Ever Federer, Nadal and Djokovic rule the sport's advertising, too

With the Wimbledon final looming on Sunday, it feels like a good time to look at some classic tennis ads. Unruly Media has a nice list of the most-shared tennis…

July 6, 2012, 12:48 PM EDT

Perspective: The Backhand Boys Two generations ago, tennis stars were good for a sneaker endorsement. Today, they've got the balls for much more

In the early 1970s, long before there were high-tech carbon-fiber tennis racquets and nitrogen-pressured tennis balls to help, Roscoe Tanner pioneered the sudden-death serve. He could send the ball screaming…

February 1, 2012, 10:53 PM EST

British People 'Like' Andy Murray, but Could Like Him More

Tennis star Andy Murray seeks to shrug off his gruff demeanor and appear more likable in this commercial for Head racquets. In the spot, which lasts too long and plays…

June 7, 2011, 11:37 AM EDT

WTA's Striking New Ad Campaign: Exploitative or Just Awesome?

A new global ad campaign for women's tennis tries to capture both the grit and the glam that have become the calling cards of the sport's modern stars. And while…

May 27, 2011, 9:29 AM EDT

Sexy Serena Williams gaming spot is leaked

This commercial for Serena Williams's butt was never meant to see the light of day. Oh, sorry, actually it's for a tennis video game called Top Spin 4—my mistake. The…

March 23, 2011, 8:48 AM EDT

Melanie Oudin aims to prove sponsors right

Melanie Oudin is back at the U.S. Open and hoping to live up to weighty expectations—those of fans and sponsors alike. The 18-year-old American was the Cinderella of last…

August 31, 2010, 2:53 PM EDT

Unsweetened Federer hypes Lindt chocolate

We've slammed Roger Federer for his faulty commercial acting before. It'd be a cheap shot to do so again, so here goes: In this ad by Gotham for Lindt…

August 30, 2010, 9:50 AM EDT

Federer stunt more credible than his acting

Here's a new Gillette video that's been making the rounds, purportedly showing Roger Federer knocking a bottle off a guy's head from a distance with his serve. It would…

August 18, 2010, 9:02 AM EDT

Andy Murray does amazing things with balls

Scottish tennis player Andy Murray joins the proud tradition of athletes doing hard-to-believe tricks with balls in this clip for by agency Aimaq & Stolle (and Stink Berlin…

June 29, 2010, 12:23 PM EDT