Tennis | Adweek Tennis | Adweek

Topic: Tennis

British People 'Like' Andy Murray, but Could Like Him More

Tennis star Andy Murray seeks to shrug off his gruff demeanor and appear more likable in this commercial for Head racquets. In the spot, which lasts too long and plays…

June 7, 2011, 11:37 AM EDT

WTA's Striking New Ad Campaign: Exploitative or Just Awesome?

A new global ad campaign for women's tennis tries to capture both the grit and the glam that have become the calling cards of the sport's modern stars. And while…

May 27, 2011, 9:29 AM EDT

Sexy Serena Williams gaming spot is leaked

This commercial for Serena Williams's butt was never meant to see the light of day. Oh, sorry, actually it's for a tennis video game called Top Spin 4—my mistake. The…

March 23, 2011, 8:48 AM EDT

Melanie Oudin aims to prove sponsors right

Melanie Oudin is back at the U.S. Open and hoping to live up to weighty expectations—those of fans and sponsors alike. The 18-year-old American was the Cinderella of last…

August 31, 2010, 2:53 PM EDT

Unsweetened Federer hypes Lindt chocolate

We've slammed Roger Federer for his faulty commercial acting before. It'd be a cheap shot to do so again, so here goes: In this ad by Gotham for Lindt…

August 30, 2010, 9:50 AM EDT

Federer stunt more credible than his acting

Here's a new Gillette video that's been making the rounds, purportedly showing Roger Federer knocking a bottle off a guy's head from a distance with his serve. It would…

August 18, 2010, 9:02 AM EDT

Andy Murray does amazing things with balls

Scottish tennis player Andy Murray joins the proud tradition of athletes doing hard-to-believe tricks with balls in this clip for by agency Aimaq & Stolle (and Stink Berlin…

June 29, 2010, 12:23 PM EDT

Roger the therapist pitches Wilson racquets

There's a pervy quality to Roger Federer's mildy Euro-accented repetition of the line "How does that make you feel?" as he psychoanalyzes the deficiencies of his opponent's game in…

June 18, 2010, 9:15 AM EDT

Serena's bad temper will star in Tampax ads

Serena Williams needn't worry about losing endorsement deals after threatening to force-feed a tennis ball to a lineswoman at the U.S. Open. Procter & Gamble just signed her up…

September 22, 2009, 4:09 PM EDT

Serena outburst foreshadowed in her promo

Lots of top tennis players filmed ads this summer for the U.S. Open Series under the tagline, "It must be love." But of course, Serena Williams had to turn the…

September 14, 2009, 12:15 PM EDT