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Topic: Tennis

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams

Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments

Artist slowly tells the 'Story of the Open'

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a billboard…

New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt

Shhhhhhhh!

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players. As…

SportsCenter Ad Discovers Secret to Rafael Nadal's Success With the Ladies

It's sweeter than you think

Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John…

Adidas's Tribute to Andy Murray Is Pretty Sweet, Too

Wimbledon winner's sponsors bask in his glory

Robinsons isn't the only British brand drafting off Andy Murray's historic win at Wimbledon yesterday. The Adidas ad above, posted to Twitter, is nice and simple and a worthy tribute.…

BBH Finally Gets to Add Storybook Ending to Its Wimbledon Ad for Robinsons

Spot originally aired in 2009

Britain had to wait 77 years—until Sunday's win by Andy Murray—to celebrate another British male singles champion at Wimbledon. So, BBH London should feel fortunate that it had to wait…

Jo-Wilfried Tsonga Prepares for the French Open by Practicing Against Twitter

Tweet & Shoot stunt goes live today

French tennis star Jo-Wilfried Tsonga is preparing to play against a robot. Surprisingly, it's not Roger Federer, renowned for his robotically stiff commercial acting and machine-like winning ways (including those…

Love 15: The Most-Viral Tennis Ads Ever

Federer, Nadal and Djokovic rule the sport's advertising, too

With the Wimbledon final looming on Sunday, it feels like a good time to look at some classic tennis ads. Unruly Media has a nice list of the most-shared tennis…

British People 'Like' Andy Murray, but Could Like Him More

Tennis star Andy Murray seeks to shrug off his gruff demeanor and appear more likable in this commercial for Head racquets. In the spot, which lasts too long and plays…

WTA's Striking New Ad Campaign: Exploitative or Just Awesome?

A new global ad campaign for women's tennis tries to capture both the grit and the glam that have become the calling cards of the sport's modern stars. And while…

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