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Topic: Tennis

How Exciting Is Wimbledon? With Biometrics, Jaguar Takes Centre Court's Pulse

Links watching tennis and driving a sports car

If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a…

Throwback Thursday: Bill Cosby, O.J. Simpson, Playboy Bunnies and a Tennis Tournament

It's not the setup for a joke

Yes, it really happened: Bill Cosby played O.J. Simpson in a celebrity tennis tournament attended by shapely women in bunny outfits. This ad announcing the festivities—the Cosby Celebrity Challenge—appeared in…

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams

Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments

Artist slowly tells the 'Story of the Open'

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a billboard…

New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt

Shhhhhhhh!

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players. As…

SportsCenter Ad Discovers Secret to Rafael Nadal's Success With the Ladies

It's sweeter than you think

Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John…

Sports Fans Slowly Move From TV to the Internet

But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

Adidas's Tribute to Andy Murray Is Pretty Sweet, Too

Wimbledon winner's sponsors bask in his glory

Robinsons isn't the only British brand drafting off Andy Murray's historic win at Wimbledon yesterday. The Adidas ad above, posted to Twitter, is nice and simple and a worthy tribute.…

BBH Finally Gets to Add Storybook Ending to Its Wimbledon Ad for Robinsons

Spot originally aired in 2009

Britain had to wait 77 years—until Sunday's win by Andy Murray—to celebrate another British male singles champion at Wimbledon. So, BBH London should feel fortunate that it had to wait…

Jo-Wilfried Tsonga Prepares for the French Open by Practicing Against Twitter

Tweet & Shoot stunt goes live today

French tennis star Jo-Wilfried Tsonga is preparing to play against a robot. Surprisingly, it's not Roger Federer, renowned for his robotically stiff commercial acting and machine-like winning ways (including those…

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