Topic: Tempur-Pedic
Type
Carmichael Lynch Gets Tempur-Pedic Media
Follows win of creative work
Tempur-Pedic expanded its relationship with Carmichael Lynch, giving the Minneapolis agency responsibility for media planning, buying and analytics. The specialty mattress manufacturer spent nearly $70 million in measured media in 2012,…
Huge Wins Tempur-Pedic Digital
Replaces Razorfish
Tempur-Pedic hired Interpublic’s Huge L.A. as its new digital agency, following a six-month review. Razorfish, the Publicis Groupe incumbent, did not participate. The move follows the specialty mattress manufacturer’s shift in…
Carmichael Lynch Wins Tempur-Pedic
Mattress company in Sealy bid
Facing increased competition and shareholder pressure to reduce advertising costs, specialty mattress maker Tempur-Pedic has moved to Minneapolis’ Carmichael Lynch as its lead creative agency. It could not immediately be determined…
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