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Topic: Tempur-Pedic

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews

Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

Tempur-Pedic Turns That Crazy, Vicious Animal Back Into Your Mom Again

Carmichael Lynch sleeps easy with 'Bear'

IDEA: Mattress ads usually promise you the best eight hours of sleep you've ever had. Tempur-Pedic's new campaign looks at the other 16 hours. "You've got sheep trying to put…

Carmichael Lynch Gets Tempur-Pedic Media

Follows win of creative work

Tempur-Pedic expanded its relationship with Carmichael Lynch, giving the Minneapolis agency responsibility for media planning, buying and analytics. The specialty mattress manufacturer spent nearly $70 million in measured media in 2012,…

Huge Wins Tempur-Pedic Digital

Replaces Razorfish

Tempur-Pedic hired Interpublic’s Huge L.A. as its new digital agency, following a six-month review. Razorfish, the Publicis Groupe incumbent, did not participate. The move follows the specialty mattress manufacturer’s shift in…

Carmichael Lynch Wins Tempur-Pedic

Mattress company in Sealy bid

Facing increased competition and shareholder pressure to reduce advertising costs, specialty mattress maker Tempur-Pedic has moved to Minneapolis’ Carmichael Lynch as its lead creative agency. It could not immediately be determined…

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