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Topic: Tempur-Pedic

Tempur-Pedic Knows Exactly What Every Sleep-Deprived Mom Wants for Mother's Day

Pull the heartstrings, push the product

Hallmark's "Put Your Heart to Paper" campaign featured interviews with people who didn't know their moms were watching. Now, Tempur-Pedic has hit it big with the opposite—interviews with moms who…

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews

Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

Tempur-Pedic Turns That Crazy, Vicious Animal Back Into Your Mom Again

Carmichael Lynch sleeps easy with 'Bear'

IDEA: Mattress ads usually promise you the best eight hours of sleep you've ever had. Tempur-Pedic's new campaign looks at the other 16 hours. "You've got sheep trying to put…

Carmichael Lynch Gets Tempur-Pedic Media

Follows win of creative work

Tempur-Pedic expanded its relationship with Carmichael Lynch, giving the Minneapolis agency responsibility for media planning, buying and analytics. The specialty mattress manufacturer spent nearly $70 million in measured media in 2012,…

Huge Wins Tempur-Pedic Digital

Replaces Razorfish

Tempur-Pedic hired Interpublic’s Huge L.A. as its new digital agency, following a six-month review. Razorfish, the Publicis Groupe incumbent, did not participate. The move follows the specialty mattress manufacturer’s shift in…

Carmichael Lynch Wins Tempur-Pedic

Mattress company in Sealy bid

Facing increased competition and shareholder pressure to reduce advertising costs, specialty mattress maker Tempur-Pedic has moved to Minneapolis’ Carmichael Lynch as its lead creative agency. It could not immediately be determined…

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