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Topic: TellApart

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Facebook Exchange Rolls Into News Feed Testing expansion with TellApart, MediaMath, Nanigans

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…

March 26, 2013, 1:24 PM EDT

Facebook's Dynamic Creative Ads Lead to More Clicks FBX partners AdRoll, TellApart see performance increases

This past summer, Facebook began letting advertisers retarget its users based on their off-Facebook browsing behavior through Facebook Exchange (FBX). Early results released last month were encouraging, with multiple partners…

October 9, 2012, 1:00 PM EDT

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