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Topic: Telemundo

NBCU and Honda Expand Pact On Hispanic Media With ALMA Awards Deal

Auto maker to sponsor ceremony as it returns to NBC

NBCUniversal is kicking off the American Latino Media Arts (ALMA) Awards this year with Honda’s support. Honda is sponsoring the 2012 ALMA awards using NBCUniversal's Hispanics@ program, giving it play across…

Fox Launches Hispanic-Targeted Broadcaster MundoFox

Partnership with RCN goes live today

Fox has launched Spanish-language broadcast net MundoFox, as promised, on no fewer than 50 affiliates (21 of them full-power stations) throughout the country.  For prime time, MundoFox is stripping novelas Los…

Telemundo, iVillage Partner to Target Hispanics

Site will cater to underserved online Latina market

iVillage is going hard after the exploding Hispanic-American Web audience. The NBCUniversal-owned women's lifestyle site is joining forces with its corporate sister Telemundo and with the launch of iVillage Mujer de…

Coke and Telemundo Team Up for the Olympics

NBCU's Spanish-language broadcaster lands new business with Coke

Quieres una Coca-Cola? Telemundo is working with Coke in what will be the beverage giant's first Olympics-focused integrated marketing campaign keyed directly to Hispanics, and it's focusing not on hispanophone…

Telemundo Inks Its Last Upfront Deal of the Season

Spanish-language broadcaster gets CPM boosts, volume

Welcome to the Hispanic TV mirror universe: Telemundo completed its upfront sales for the 2012-13 season last Tuesday, according to evp of ad sales and integrated marketing Dan Lovinger, and…

TV Rules the Roost in Q1

Broadcast, cable control half of the $32.9 billion media market

Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period. According to a new report from Kantar Media, clients in Q1…

Broadcasters Align to Create Online Content Ratings

Kid-friendly plan comes ahead of upcoming court decisions

The major broadcast networks—ABC, CBS Corp (which includes The CW), Fox, NBC, Telefutura, Telemundo and Univision—have announced that they will be adding content rating seals to their programming when it…

The CW Wraps Upfront Deals; Turner Joins the Fray

Digital packages boost ratings-challenged broadcaster

The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was…

Telemundo Looks For Its Own Voice

Broadcaster touts 'La Voz: Ninos' at upfront bash

Telemundo pulled out all the stops on Tuesday evening after a day of Hispanic media pitches from larger rival Univision and cable company Discovery U.S. Hispanic. The presentation took place…

NBC Boosts Digital Initiatives at NewFront

Daily Candy and Style partnership is the centerpiece of event

NBCUniversal is certainly getting its mileage out of Joel McHale's contracts: a day after the Community star briefly performed at the E! upfront (on which network he hosts The Soup), he…

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