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Topic: Telemundo

Al Jazeera's Fledgling Sports Net Refines Its Ground Game

BeIN taps TBWA\Chiat\Day to forge a brand identity

In its bid to become a bona fide player in the U.S., the fledgling network beIN Sport has a lot going for it: deep pockets (thanks to the backing of…

Hispanic Networks Rebrand en Masse

All the cool demographics were doing it

For some reason, every Spanish-language network seems to want the same thing for Christmas: a rethink. NBCUniversal's growing broadcast network Telemundo, Univision's smaller broadcast network Telefutura (now UniMas) and even CNN…

Lessons From the Election—Hispanic Market Edition

Spending on digital + ignoring Latinos = wasted dollars

Political action committees, campaigns and parties all took out digital and television ads in record numbers this campaign season, and most of the PAC ads—hundreds of millions of dollars, at…

NBCU Ad Sales Picture Crystallizes

Yaccarino firms up her executive staff with promotions, new hires

Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus. The company announced today that…

Mendelsohn Affluent Survey: Small Networks, Big Spends

Tiny nets like Ovation and Tennis Channel overdeliver to overspenders

The Mendelsohn Affluent survey measures the lifestyles of folks making six figures and upwards, and this year's edition has some surprising information for television buyers: among the 13,000 wealthy Americans…

NBCU and Honda Expand Pact On Hispanic Media With ALMA Awards Deal

Auto maker to sponsor ceremony as it returns to NBC

NBCUniversal is kicking off the American Latino Media Arts (ALMA) Awards this year with Honda’s support. Honda is sponsoring the 2012 ALMA awards using NBCUniversal's Hispanics@ program, giving it play across…

Fox Launches Hispanic-Targeted Broadcaster MundoFox

Partnership with RCN goes live today

Fox has launched Spanish-language broadcast net MundoFox, as promised, on no fewer than 50 affiliates (21 of them full-power stations) throughout the country.  For prime time, MundoFox is stripping novelas Los…

Telemundo, iVillage Partner to Target Hispanics

Site will cater to underserved online Latina market

iVillage is going hard after the exploding Hispanic-American Web audience. The NBCUniversal-owned women's lifestyle site is joining forces with its corporate sister Telemundo and with the launch of iVillage Mujer de…

Coke and Telemundo Team Up for the Olympics

NBCU's Spanish-language broadcaster lands new business with Coke

Quieres una Coca-Cola? Telemundo is working with Coke in what will be the beverage giant's first Olympics-focused integrated marketing campaign keyed directly to Hispanics, and it's focusing not on hispanophone…

Telemundo Inks Its Last Upfront Deal of the Season

Spanish-language broadcaster gets CPM boosts, volume

Welcome to the Hispanic TV mirror universe: Telemundo completed its upfront sales for the 2012-13 season last Tuesday, according to evp of ad sales and integrated marketing Dan Lovinger, and…

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