Topic: Telemundo
Univision's evp of ad sales Steve Mandala may have left NBCUniversal barely a year ago, but his new home's upfront presentation wasn't at all shy about playing up the Spanish-language…
"There's no such thing as a comfortable No. 2," Telemundo president Emilio Romano said at a press conference last week, and indeed, the network is trying to take market share…
Immediately after its Sunday night premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of…
Sponsor Univision highlighted the importance of targeting a Hispanic audience on the Web at the Digital Content NewFronts in New York. Univision, Telemundo and other companies with substantial Hispanic units…
If you’re looking to buy time on Fusion, ABC and Univision’s new joint venture English-language news and lifestyle channel, you’ll need to look up ABC’s president of sales and marketing,…
In its bid to become a bona fide player in the U.S., the fledgling network beIN Sport has a lot going for it: deep pockets (thanks to the backing of…
For some reason, every Spanish-language network seems to want the same thing for Christmas: a rethink. NBCUniversal's growing broadcast network Telemundo, Univision's smaller broadcast network Telefutura (now UniMas) and even CNN…
Political action committees, campaigns and parties all took out digital and television ads in record numbers this campaign season, and most of the PAC ads—hundreds of millions of dollars, at…
Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus. The company announced today that…
The Mendelsohn Affluent survey measures the lifestyles of folks making six figures and upwards, and this year's edition has some surprising information for television buyers: among the 13,000 wealthy Americans…
