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Topic: Telemundo

The 10 Most Memorable Moments From This Year’s Upfronts

Which network was the funniest, and which had the best Hamilton parody?

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies. But…

Future of Telenovelas Split at Telemundo and Univision as the Genre Evolves

One doubles down, another moves away

Much like their American cousin the soap opera, telenovelas, which originated in Latin America, have the same sappy tone, breakneck production schedule and five-times-a-week run. But as U.S. Hispanic audiences…

Why Telemundo's Boss Is Keeping His Sights Set on the Other Football

Cesar Conde takes the World Cup to ad buyers

Specs Current gig Chairman, NBCUniversal International Group and NBCU Telemundo Enterprises Previous gig President, Univision Networks Age 42 Twitter @cesarconde_ Adweek: You have a big portfolio as chairman of the NBCU International…

NBCUniversal Will Combine Its Cable, NBC and Telemundo Upfront Presentations

All networks will present May 16 at Radio City Music Hall

The broadcast upfront week just got a lot more interesting—and a little bit shorter. NBCUniversal has decided to merge its NBC, Telemundo and NBCU cable entertainment upfronts into a single NBCU…

Here's How Telemundo Plans to Help Brands Market to Millennials

NBCU network launches social-native strategy unit

Telemundo boasts one of the strongest reaches across social media, with roughly 60 million fans and followers. It now wants to share its expertise with brands. NBCUniversal Telemundo Enterprises' Digital and…

Why This Broadcaster Is Going Beyond TV to Wearables and VR

Telemundo is gaining on Spanish-language rival Univision

When Telemundo celebrates the best in U.S. Latin pop culture with tonight's fourth-annual Premios Tu Mundo, live from Miami's American Airlines Arena at 8 p.m., the Hispanic broadcaster will have…

How MasterChef Junior Helped Rescue Fox’s Season

The kids now draw more viewers than the grown-ups

As Fox's schedule imploded last fall, the network found itself with an enormous hole to fill: Tuesdays at 8 p.m. where reality misfire Utopia (one of its four freshman flops)…

Telemundo's 'Never Say Never' Strategy Is Working

Why the No. 2 Spanish language network is gaining on No. 1

Back when he was an ad buyer, Mike Rosen never thought Telemundo would be able to give a serious ratings challenge to the nation's dominant Spanish-language network, Univision. Now, as…

NBCU Hispanic Group Will Put Culture First and Challenge the Market to 'Latino-ize'

Latinos 'have a pervasive influence on the culture'

At its upfront presentation later today, NBCUniversal Hispanic Group, which comprises Telemundo and NBCUniverso, will unveil 1,000 hours of original content. It will also explain to advertisers why it is…

State Farm Signs On as Lead Sponsor of Billboard Latin Music Awards on Telemundo

2015 show includes simulcast on NBC Universo

State Farm is back as the title sponsor of Thursday's Billboard Latin Music Awards. The awards show airs on Telemundo with a simulcast on NBC Universo, the NBCU cable network that…

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