Inventory is subpar, but agencies want it anyway, says Telemetry
By Anthony Rushton on Jan. 22, 2014 - 12:00 AM EST
The conversation started like any other... North American media director of largest single brand advertiser in the U.S.: “Hey Anthony, my agency is putting more pressure on me to buy programmatic…
Telemetry CEO says brands want to move dollars but feel 'utterly confused'
By Anthony Rushton on Oct. 7, 2013 - 12:00 AM EDT
"Please don't suck" is my mantra as I wheel my hand luggage into a town essentially owned by the large TV advertiser I am set to meet. I am here…