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Topic: Telecom

Sony Ericsson's spots skewer focus groups

Most people in advertising have been subjected to the drudgery known as focus groups. Now, Sony Ericsson is mining silly focus-group situations in new ads created by Dare's New…

Jack Black in Orange's fake 'Gulliver' trailer

I've been wanting to see Jack Black turned into a giant puppet for a couple of years now, and this U.K. cinema spot for Orange, by Fallon London, has…

Orange loves your goofy self in Saatchi ads

Saatchi & Saatchi in Switzerland and European telecom powerhouse Orange get it right in this new campaign, which is amusing and filled with fun bits while not going totally…

Sprint makes it easier to be a major asshole

The new Sprint commercials from Goodby, Silverstein & Partners are amusing. They portray Sprint customers as oblivious jerks who use their unlimited Web, e-mail and text to deliver terrible…

Droid 2 also quite hazardous to human flesh

Fears that the Droid 2 won't be shoved down our throats as far as the Droid X was have been eased. A big push for Droid 2 is planned,…

Ad casts Verizon as cure for racism, sexism

Verizon has dumped its oft-parodied "Can you hear me now?" tagline in favor of "Rule the air." To visually show just how much their network rulz, they've got the…

With BlackBerry, enjoy all play and no work

In this new BlackBerry spot, BBDO makes an exhaustive effort to portray the Torch smartphone as a device that makes the business world more fun. Subways and elevators become…

Virgin Mobile finds its niche: total nutjobs

In Mother New York's new campaign, "The Crazy Life," Virgin Mobile seems to be staking its claim as the cellular service for the mentally imbalanced. Well, I suppose Droid cornered…

Droid X proves a bit rough on sensitive skin

The launch ad for the Droid X, from mcgarrybowen, reveals the phone's origin story. Considering the brand's connection to LucasFilms—the name Droid is a Lucasfilm trademark that's been licensed…

Apple rolls out more iPhone 4/FaceTime ads

Here are four new spots from TBWA\Media Arts Lab for the iPhone 4, focusing on the FaceTime video-calling feature, which Apple clearly sees as a very big deal going…

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