Topic: Telecom
On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. He’s just returned from Chicago, where…
Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to…
While Congress has been off on a break over the last two weeks, the five men and women who make up the Federal Communications Commission have been able to breathe…
The Star Wars cycle. The Lord of the Rings trilogy. The Godfather saga. Imagine all of those in HD, streaming from your Netflix account, and you're imagining somewhere in the…
GENESIS: According to Verizon, the average home has 4.5 Internet gadgets—laptops, desktops, TVs, tablets, smartphones, and so on—a number that could approach double digits by 2014. The network that carries…
GENESIS: This abstract and artful Japanese cell-phone spot, which will surely be among the most discussed and awarded ads of 2011, drew its inspiration from a single product feature: the…
MediaPost has published a new list of Google’s top ten search advertisers based on fourth-quarter data from 2010. According to the list, Amazon ranks as Google’s top spender, followed by…
