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Topic: Telecom

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game

An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

See How Droga5 Actually Made the Insanely Intricate Sets for Moto's New Ads

Four spots share one truly elaborate sound stage

Who needs CGI when you can build your own outlandishly complex ad props by hand? Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by…

Ad of the Day: Charter Will Help You Cook a Live Octopus, Unless You're a Big Softy

Saatchi highlights moments that call for quick browsing

Who needs Shark Week? An octopus steals the show in Charter Communications' latest campaign touting its Spectrum fiber-optic network. In the most memorable of three new spots from Saatchi & Saatchi…

Wheeler's FCC Staff Is Telecom-Heavy

Staff will 'hit the ground running'

Tom Wheeler, sworn in Monday as chairman of the Federal Communications Commission, didn't waste any time getting started. Word has it he was one of the first to arrive at…

Study: ESPN Fans Big on Cars, Bars

Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research…

Ratings Slump Dings Broadcast Sales

Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

FCC Nominee Chair Plays Up His Business Experience

His lobbying experience is likely to come under scrutiny, though

Tom Wheeler, nicknamed the "Bo Jackson of telecom" when he was nominated by President Obama for Federal Communications Commission chairman, is expected to tell the Senate commerce Tuesday that his…

Discovery Gets Ready for Another Record Upfront

First-ever scripted projects

On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. He’s just returned from Chicago, where…

Cheaper by the Dozen: TVB Challenges Broadcast Efficiencies

Spot TV a better value than national scatter

Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to…

George Clooney Celebrates 50 by Doing Lame Italian Ad

Is reluctant ad star George Clooney's latest commercial for Italian telecom Fastweb as witless and egomaniacal as his earlier efforts for the firm? Yes, it is. Why is the sweaty,…

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