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Topic: Teens

Does the American Shopping Mall Have a Second Life? Retailers have to customize the experience

Here’s how to have a good time at the local shopping mall,” a reviewer called Bunny E. posted on Yelp this past February. “Load the ‘Dawn of the Dead’ soundtrack…

May 6, 2013, 10:16 PM EDT

DreamWorks to Buy Youth-Oriented YouTube Network AwesomenessTV is the site's answer to Nickelodeon

DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported. The studio is expected to close a deal this month for AwesomenessTV, YouTube's…

May 1, 2013, 1:04 PM EDT

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

April 23, 2013, 1:48 PM EDT

One in Four Teens Uses a Cellphone to Get Online Among adults, it's only 15 percent

Teens have been the most voracious online users for years. What’s changed in the past year is that they’re increasingly accessing the Internet on the go (thank Apple for that).…

April 16, 2013, 10:04 PM EDT

Sharpie Doodles Could Get Teens on MTV Brand runs digital contest centering on user-generated art

Sharpie wants to get teenagers doodling. The brand has launched a back-to-school campaign that gives them a chance to have their Sharpie-made "artwork" featured during MTV’s forthcoming Video Music Awards. In…

July 25, 2012, 8:00 AM EDT

Teen's Petition Leads to 'Seventeen' Body Image Pledge 14-year-old asked mag to show more 'real girls'

Two months ago, 14-year-old Julia Bluhm of Waterville, ME decided that she was tired of listening to her ballet classmates complain about their bodies, which weren’t always as rail-thin or…

July 3, 2012, 1:29 PM EDT

Ad of the Day: Gatorade Forty years after Title IX, the sports drink urges teen girls to keep playing

Forty years ago, the anti-discrimination amendment known as Title IX changed the way that girls participate in high school and college athletics. Since then, the number of girls who play…

June 28, 2012, 3:03 PM EDT

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