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Topic: Teens

FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA

YouTube content creator recently reached 2.1 billion views

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a…

Where Teens Spend Their Time Online When Not on Facebook

A look at the social network’s big challengers

Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to…

Awesomeness TV and Wet Seal Launch Branded Web Series

'The Intern' follows two young women working for the retailer

Dreamworks’ teen-targeted digital video network Awesomeness TV has teamed up with Wet Seal to produce a new branded series, The Intern. The Intern follows two young women, high schooler Fiona and…

One Direction Unveils Best Kik Campaign Ever

Boy band is latest to put toe in water of messaging trend

One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on…

Viddiverse Is Designed to Be a YouTube/Vine for Kids

Entrepreneur looks to build parent- and brand-safe social network for tweens

"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up…

Facebook Admits Teens Not as Active on Network

Daily activity among youths declines in Q3

Facebook appears to be losing its youth appeal, with the company admitting for the first time a slight decline in teen usage on the social network. From Q2 to Q3, "we…

Does the American Shopping Mall Have a Second Life?

Retailers have to customize the experience

Here’s how to have a good time at the local shopping mall,” a reviewer called Bunny E. posted on Yelp this past February. “Load the ‘Dawn of the Dead’ soundtrack…

DreamWorks to Buy Youth-Oriented YouTube Network

AwesomenessTV is the site's answer to Nickelodeon

DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported. The studio is expected to close a deal this month for AwesomenessTV, YouTube's…

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile

Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

One in Four Teens Uses a Cellphone to Get Online

Among adults, it's only 15 percent

Teens have been the most voracious online users for years. What’s changed in the past year is that they’re increasingly accessing the Internet on the go (thank Apple for that).…

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