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Topic: Teenage Mutant Ninja Turtles

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The 10 Strangest TV Promo Items We've Ever Received Press kit swag from masks to flasks

Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's…

August 8, 2014, 1:44 PM EDT

Teenage Mutant Ninja Turtles Poster Upsets Fans With 9/11 Imagery Exploding skyscraper and a Sept. 11 Australian release date

A poster for the Australian release of the Michael Bay produced Teenage Mutant Ninja Turtles reboot—showing the half-shell heroes leaping from an exploding skyscraper and advertising a Sept. 11 release…

July 29, 2014, 1:25 PM EDT

How to Market Marty, Leo and The Wolf of Wall Street Paramount Pictures’ CMO Josh Greenstein explains

Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge. Since 2011, he has…

February 24, 2014, 10:18 PM EST

Nickelodeon Keeps the Greenlights Coming and Caters to Tech Advertisers Kids' net finally stops the ratings bleeding

For the first time in a while, Nickelodeon can say that its ratings are recovering—the kids' network is back up 5 percent year-over-year in its key demo after a disastrous free-fall…

February 26, 2013, 5:43 PM EST

Sick Nick a Drag on Viacom Ad Sales Kids net ratings declines remain a concern

Nickelodeon’s ongoing ratings woes were the talk of Viacom’s fiscal second-quarter earnings call, as executives faced a litany of pointed questions about the network’s under-deliveries. Speaking to analysts in a Q&A…

May 3, 2012, 5:43 PM EDT

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