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Topic: Teenage Mutant Ninja Turtles

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How to Market Marty, Leo and The Wolf of Wall Street Paramount Pictures’ CMO Josh Greenstein explains

Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge. Since 2011, he has…

February 24, 2014, 10:18 PM EST

Nickelodeon Keeps the Greenlights Coming and Caters to Tech Advertisers Kids' net finally stops the ratings bleeding

For the first time in a while, Nickelodeon can say that its ratings are recovering—the kids' network is back up 5 percent year-over-year in its key demo after a disastrous free-fall…

February 26, 2013, 5:43 PM EST

Sick Nick a Drag on Viacom Ad Sales Kids net ratings declines remain a concern

Nickelodeon’s ongoing ratings woes were the talk of Viacom’s fiscal second-quarter earnings call, as executives faced a litany of pointed questions about the network’s under-deliveries. Speaking to analysts in a Q&A…

May 3, 2012, 5:43 PM EDT

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