Topic: Ted Royer

How to Write the Perfect Tagline? Read It Aloud Like You're Al Michaels

Would he rush through your slogan, or belt it like a battle cry?

Taglines. Companies love them. Some real people notice them occasionally. And others think they're outdated or stupid. Some brands have ditched them completely. But they aren't going away any time…

Behind the Scenes of the Bleak, Hilarious Future Selves Envisioned by Agency Leaders

McCann's Rob Reilly explains the AICP Awards campaign

The new call for entries campaign for the AICP Awards jumps forward 35 years to interview five creative leaders after they've fallen from grace. Grey's Tor Myhren finds himself in…

David Droga Talks Management Moves

10 agency leaders assume bigger roles

As the saying goes, success has many fathers and failure is an orphan. Well, today Droga5, riding a wave of revenue growth from marketers such as Kraft, Coca-Cola and Prudential,…