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Topic: Technology

Science and Tech Publisher Purch Bolsters E-Commerce

Aims to get more revenue with new storefronts

From Star Trek bathrobes to home planetarium gear, online publisher Purch has expanded the e-commerce offerings on two of​ ​its most popular websites—Space.com and Live Science—with more stores in the…

Here Is Everything You Need to Know About the Millennial Consumer

They’ve cut every cord—except to mom and dad

No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer, who has…

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience

Could open up opportunities in other new venues

Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that…

NBCU's TV Everywhere Taps Former HBO Exec Dina Juliano as SVP of Consumer Strategy

One of three recent additions to the network's TVE group

NBC Universal has tapped Dina Juliano, formerly vp of user experience and product design for digital products at HBO, as its svp of consumer product strategy for the network's TV Everywhere…

Are You a Felon? According to Google, You Just Might Be

This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

Some of Today’s Coolest Digital Devices Take a Page From the Past

Analog chic

It was Albert Einstein who said “The distinction between the past, present and future is only a stubbornly persistent illusion.” He was talking about relativity, of course, but just hold the…

Check-In CES: Intel's Problem

There's more to the equation than content and bandwidth

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Check-In CES: The Battle of Mobile Processors

Intel and Qualcomm compete for the top spot

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How Agencies Are Retooling for the Automated Ad Buy

Q&A with Jay Sears, svp of marketplace development for the Rubicon Project

If you want to know the ins and outs of programmatic, Jay Sears, svp of market development for the Rubicon Project, is probably the guy who should explain it to…

Millennials With Kids Are Not as Coddled and Image Conscious as You Think

Brand names are less important

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by…

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