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Topic: Technology

Millennials With Kids Are Not as Coddled and Image Conscious as You Think Brand names are less important

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by…

October 23, 2013, 6:58 AM EDT

Men Are Fine With Mobile Ads if Freebies Are Included Just leave video-on-demand programming alone

Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and…

October 6, 2013, 10:37 PM EDT

Thrillist Is Launching a Tech Publication Microsoft Surface will be the premiere sponsor of Supercompressor

At a time when men define themselves by their phones as much as they do their cars, Thrillist Media Group sees an opening for a new Web publication to help…

October 6, 2013, 10:35 PM EDT

Adweek’s 2013 Brand Genius Awards Our annual salute to the brightest minds in marketing

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners…

September 22, 2013, 10:18 PM EDT

The Definition of Advertising Has Never Been More Unclear Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

September 16, 2013, 11:29 AM EDT

Social Media Usage Swells at New York Fashion Week Digital threads are on trend at this year's shows

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official…

September 6, 2013, 2:52 PM EDT

Hot List Poll: Digital Your time to pick the must-have apps, games and Web standouts

Likes, Pins, Tweets and Robot Unicorns This was the year that Instagram and BuzzFeed came into their own, Snapchat and Vine started making noise—and fans of Arrested Development won. Meanwhile, thanks…

September 1, 2013, 10:13 PM EDT

The Chromecast dongle
Google's Chromecast: Fancy Name and Slick Package for Something Everyone Saw at CES Tech industry sees something shiny!

If you were paying attention at CES—which, clearly, no one was—you saw guys at the Samsung booth showing off their new DLNA-enabled devices. That alphabet-soup acronym—digital living network alliance, if…

July 24, 2013, 5:12 PM EDT

The Marketer’s Guide to Reaching Millennials They are the medium

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…

June 10, 2013, 10:45 PM EDT

More Than 200 Retailers Have Been Targeted By Patent Trolls Legislation reform is gaining momentum

There’s reason to be optimistic that before the end of the year Washington will put patent trolls in their place. In the last few weeks, the push for reform has…

June 9, 2013, 11:20 PM EDT

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