Technology | Adweek Technology | Adweek
Advertisement

Topic: Technology

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience Could open up opportunities in other new venues

Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that…

July 1, 2014, 7:10 AM EDT

NBCU's TV Everywhere Taps Former HBO Exec Dina Juliano as SVP of Consumer Strategy One of three recent additions to the network's TVE group

NBC Universal has tapped Dina Juliano, formerly vp of user experience and product design for digital products at HBO, as its svp of consumer product strategy for the network's TV Everywhere…

June 26, 2014, 1:16 PM EDT

Are You a Felon? According to Google, You Just Might Be This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

March 3, 2014, 9:59 PM EST

Some of Today’s Coolest Digital Devices Take a Page From the Past Analog chic

It was Albert Einstein who said “The distinction between the past, present and future is only a stubbornly persistent illusion.” He was talking about relativity, of course, but just hold the…

February 3, 2014, 11:09 PM EST

Check-In CES: Intel's Problem There's more to the equation than content and bandwidth

brightcove.createExperiences();

January 7, 2014, 1:39 PM EST

Check-In CES: The Battle of Mobile Processors Intel and Qualcomm compete for the top spot

brightcove.createExperiences();

January 6, 2014, 1:03 PM EST

How Agencies Are Retooling for the Automated Ad Buy Q&A with Jay Sears, svp of marketplace development for the Rubicon Project

If you want to know the ins and outs of programmatic, Jay Sears, svp of market development for the Rubicon Project, is probably the guy who should explain it to…

November 4, 2013, 10:04 PM EST

Millennials With Kids Are Not as Coddled and Image Conscious as You Think Brand names are less important

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by…

October 23, 2013, 6:58 AM EDT

Men Are Fine With Mobile Ads if Freebies Are Included Just leave video-on-demand programming alone

Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and…

October 6, 2013, 10:37 PM EDT

Thrillist Is Launching a Tech Publication Microsoft Surface will be the premiere sponsor of Supercompressor

At a time when men define themselves by their phones as much as they do their cars, Thrillist Media Group sees an opening for a new Web publication to help…

October 6, 2013, 10:35 PM EDT

Advertisement