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Topic: Technology

This Week's Must-Haves: a Bluetooth Bath Toy and Kanye West Kicks Plus, a golden video game controller

This week in our roundup of must-have items handpicked by the Adweek staff, we're highlighting a gold-plated video game controller, a smartphone case that prints photos, and a jump rope…

February 17, 2015, 8:40 PM EST

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content Superior storytelling will win as 'tech mania' subsides

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression…

February 8, 2015, 8:00 PM EST

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social Survey finds brands want shops to know more while paying them less

Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked…

January 16, 2015, 1:10 PM EST

AOL Closely Watching How Technology Is Altering Television at CES CMO Allie Kline sees big implications in Dish's Sling TV

A recurring theme at this year's Consumer Electronics Show is that the mega conference has evolved into a cultural crucible that reveals how rapid advances in technology are reshaping the…

January 7, 2015, 4:41 PM EST

How One Man Hopes to Restore the Legacy of Kodak Steven Overman is the new CMO

Steven Overman has been passed a torch that is very bright but awfully heavy. On Oct. 1, he was named CMO of Kodak. Remember Kodak? With the first handheld camera…

October 20, 2014, 12:01 AM EDT

Grey Names a Head of Creative Technology for New York Fred Gerantabee joined 3 years ago to build the shop's digital practice

Amid Grey New York's new business success in the past few years, one thing that may have not been obvious are the digital assignments won by the agency, which is…

October 6, 2014, 10:35 AM EDT

3 Trends That Make the Apple Watch Important for Marketers It's about behavior, not technology

In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing…

September 12, 2014, 10:45 AM EDT

Science and Tech Publisher Purch Bolsters E-Commerce Aims to get more revenue with new storefronts

From Star Trek bathrobes to home planetarium gear, online publisher Purch has expanded the e-commerce offerings on two of​ ​its most popular websites—Space.com and Live Science—with more stores in the…

September 5, 2014, 5:03 PM EDT

Here Is Everything You Need to Know About the Millennial Consumer They’ve cut every cord—except to mom and dad

No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer, who has…

August 13, 2014, 9:08 AM EDT

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience Could open up opportunities in other new venues

Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that…

July 1, 2014, 7:10 AM EDT

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