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Topic: Technology

3 Trends That Make the Apple Watch Important for Marketers It's about behavior, not technology

In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing…

September 12, 2014, 10:45 AM EDT

Science and Tech Publisher Purch Bolsters E-Commerce Aims to get more revenue with new storefronts

From Star Trek bathrobes to home planetarium gear, online publisher Purch has expanded the e-commerce offerings on two of​ ​its most popular websites—Space.com and Live Science—with more stores in the…

September 5, 2014, 5:03 PM EDT

Here Is Everything You Need to Know About the Millennial Consumer They’ve cut every cord—except to mom and dad

No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer, who has…

August 13, 2014, 9:08 AM EDT

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience Could open up opportunities in other new venues

Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that…

July 1, 2014, 7:10 AM EDT

NBCU's TV Everywhere Taps Former HBO Exec Dina Juliano as SVP of Consumer Strategy One of three recent additions to the network's TVE group

NBC Universal has tapped Dina Juliano, formerly vp of user experience and product design for digital products at HBO, as its svp of consumer product strategy for the network's TV Everywhere…

June 26, 2014, 1:16 PM EDT

Are You a Felon? According to Google, You Just Might Be This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

March 3, 2014, 9:59 PM EST

Some of Today’s Coolest Digital Devices Take a Page From the Past Analog chic

It was Albert Einstein who said “The distinction between the past, present and future is only a stubbornly persistent illusion.” He was talking about relativity, of course, but just hold the…

February 3, 2014, 11:09 PM EST

Check-In CES: Intel's Problem There's more to the equation than content and bandwidth

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January 7, 2014, 1:39 PM EST

Check-In CES: The Battle of Mobile Processors Intel and Qualcomm compete for the top spot

brightcove.createExperiences();

January 6, 2014, 1:03 PM EST

How Agencies Are Retooling for the Automated Ad Buy Q&A with Jay Sears, svp of marketplace development for the Rubicon Project

If you want to know the ins and outs of programmatic, Jay Sears, svp of market development for the Rubicon Project, is probably the guy who should explain it to…

November 4, 2013, 10:04 PM EST

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